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Abstract Consumer Preference for Convenience, Adoption of Card Reader Technology, and Effect on Sales
by
John M. Barron
,
Jennifer Pate Offenberg
,
John R. Umbeck
BibTeX
@MISC{Barron_abstractconsumer,
author = {John M. Barron and Jennifer Pate Offenberg and John R. Umbeck},
title = {Abstract Consumer Preference for Convenience, Adoption of Card Reader Technology, and Effect on Sales},
year = {}
}
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Abstract
Utilizing data from Los Angeles gasoline retailers, we consider the potential role of consumers ’ preference for credit on sales and provide estimates quantifying the effect on sales of installing credit card acceptors at gasoline pumps. We also consider how retailers ’ timing of adoption affects this return.
