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...or targeted communication, combined with interactivity and multidirectional information flows; and iv) improved communication abilities over time and space, rendering geographic location unimportant (=-=Middleton, 1997-=-). The Internet offers all these features to its users. 1smany businesses, the question is no longer whether to get on the Internet, but when and how to do so (Currid, 1995). Indeed, despite surveys s...