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The Economics of the Online Advertising Industry
- REVIEW OF NETWORK ECONOMICS VOL.7, ISSUE 3 – SEPTEMBER 2008
, 2008
"... Internet-based technologies are revolutionizing the stodgy $625 billion global advertising industry. There are a number of public policy issues to consider. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy th ..."
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Cited by 35 (0 self)
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Internet-based technologies are revolutionizing the stodgy $625 billion global advertising industry. There are a number of public policy issues to consider. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy
The advertising industry
- Hofstra University
, 1978
"... Excess risk of kidney disease in a population living near ..."
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Cited by 1 (0 self)
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Excess risk of kidney disease in a population living near
Advertising Industry
"... reproduced, without authorization, under the conditions for Fair Dealing. Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Page | ii ..."
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reproduced, without authorization, under the conditions for Fair Dealing. Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Page | ii
The TV industry: advertising and programming
, 2001
"... The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to ad ..."
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Cited by 2 (0 self)
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The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods
Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
- Rand Journal of Economics
, 2000
"... participants at MIT and the NBER for helpful comments. I appreciate the advice of Jerry Hausman and Nancy Rose in particular. All remaining errors are mine. I also thank IMS America for permission to use their data, and Merck and Co. for providing access to that data. I am grateful for financial sup ..."
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Cited by 44 (0 self)
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support from the Sloan This paper examines the entry decisions of generic pharmaceutical manufacturers into markets opened by patent expiration. In particular, I examine the role of pre-expiration brand advertising to see if it deters generic entry. Other drug characteristics affect the number of entrants
Advertising and concentration in the brewing industry Advertising and concentration in the brewing industry
"... Abstract The opening of the markets in East Asia and Eastern Europe in the 1990s changed the structure of the beer markets and in the following years a large wave of mergers and acquisitions took place. The paper tracks the development in industry concentrations from 2002 to 2012, discusses some of ..."
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Abstract The opening of the markets in East Asia and Eastern Europe in the 1990s changed the structure of the beer markets and in the following years a large wave of mergers and acquisitions took place. The paper tracks the development in industry concentrations from 2002 to 2012, discusses some
ADVERTISING EFFICIENCIES IN THE HOSPITALITY AND TOURISM INDUSTRY
"... koristeci log-lineami model, Cilj je izmjeriti sveukupni pov-rat u oglasavanje uz istovremeno povedanje novöane ustede i smanjenje tehnoloske ekonomije razmjera u oglasivanju, Intenzitet oglasavanja varira od niskih 2,5 % za kockamice i trkaée staze do 5 % za krsta-renja i preko 10 % za hotele, Rezu ..."
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, Rezultati pokazuju uspjesnost oglasavanja kao alata za maksimiziranje za-rade i vrijednost tvrtke u turizmu, KLJUCNE RIJECI: stupanj utjecaja oglasavanja (DAL), hotelska industrija, turizam, SUMMARY: Advertising provides growth in sales volume for the new products and services. The hospitality industry
EVIDENCE FROM THE AUSTRALIAN ADVERTISING INDUSTRY
"... Work in Progress Paper Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three decades. For the most part, its application has focused on consumer markets, industrial buyers and sellers and sales personnel. In this study, an empirical investi ..."
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Work in Progress Paper Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three decades. For the most part, its application has focused on consumer markets, industrial buyers and sellers and sales personnel. In this study, an empirical
Relationship Quality in the Media and Advertising Industry
"... Relationship quality has begun to attract interest as a research topic over the past few years. Within this paper, two research questions are explored: “what are the key characteristics of relationship quality ” and “Is the actor bonds (B), resource ties (R) and activity links (A) triptych advocated ..."
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advocated by the IMP group an adequate framework for encompassing relationship quality”. Results from interviews within the media and advertising industry allow better insight into items characterising relationship quality, providing a list of 250 items, some of which relate to characteristics previously
Advertising competition and industry channel structure ∗
, 2010
"... The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. In this paper, we argue that this effect may be counter-balanced if the manufacturers compete along dimensions that differ from prices (such as advertising). We find ..."
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Cited by 1 (0 self)
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The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. In this paper, we argue that this effect may be counter-balanced if the manufacturers compete along dimensions that differ from prices (such as advertising). We
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1,455
