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Globalization and E-Commerce: Diffusion and Impacts of the Internet and E-Commerce in Germany (2004)
| Citations: | 3 - 0 self |
BibTeX
@MISC{Dr04globalizationand,
author = {Prof Dr and Wolfgang Koenig and Prof Dr and Rolf T. Wigand},
title = {Globalization and E-Commerce: Diffusion and Impacts of the Internet and E-Commerce in Germany},
year = {2004}
}
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Abstract
ABSTRACT! The diffusion of e-commerce applications and solutions among the investigated firms in the three German industry sectors seems to have reached a high level of saturation of ecommerce technologies. This applies more or less for both types of establishments, large as well as small and medium-sized ones (SMEs) in all of the three investigated industries (manufacturing, retail/wholesale and banking/insurance). Although a kind of e-commerce maturity is observable, statements about the de facto usage behavior and intensity cannot be made based on the underlying survey data.! In contrast to the results of the global survey, German firms less often regarded ecommerce as an enabler for entering new markets or increasing sales at an international level. Given the existing global market orientation, German firms were already acting competitively in international markets, even in the pre-e-commerce era.! After e-commerce solutions proved successful, SMEs were at the forefront, implementing e-commerce applications and are therefore important drivers of innovation diffusion in Germany. Although all industry sectors are well equipped, industry-related differences
Keyphrases
e-commerce application german firm global market orientation underlying survey data retail wholesale industry-related difference intensity cannot e-commerce solution important driver investigated industry regarded ecommerce banking insurance german industry sector usage behavior international level innovation diffusion industry sector international market ecommerce technology medium-sized one investigated firm e-commerce maturity high level pre-e-commerce era new market global survey
