Abstract

Social media, as an interactive and digital communication medium that is relatively free of time and place boundaries, is transforming the way we communicate. Since the Internet fully commercialized by 1995, web based technologies those constitutes social media have been developed with an accelerated pace. Relatively proportional to technology development pace, adoption rates of social media tools such as web logs (blogs), online social networks, social bookmarking sites, etc. are extremely high and Twitter, an online social networking and micro-blogging service, is a significant example with its hundred millions of users. Since the most of the Twitter penetration rates are from Turkey, obviously Twitter has been a popular social media channel in Turkey. In this article; at first interaction, the fundamental concept of social media, will be defined in depth and then a content analysis on Turkish dataset from Twitter will be shared to identify the user behaviors in Turkey.