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Business-to-Business Electronic Commerce Marketplaces: The Alliance Process (2002)
| Venue: | Journal of Electronic Commerce Research |
| Citations: | 8 - 0 self |
BibTeX
@ARTICLE{Koch02business-to-businesselectronic,
author = {Hope Koch and Mba Cpa},
title = {Business-to-Business Electronic Commerce Marketplaces: The Alliance Process},
journal = {Journal of Electronic Commerce Research},
year = {2002},
volume = {3},
pages = {67--76}
}
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Abstract
Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper proposes a model explaining why organizations form alliances to create and why organizations join B2B EC marketplaces. This paper proposes viewing B2B EC marketplaces as a public good. The paper uses public good theory as an umbrella integrating transaction cost and resource dependency perspectives with Oliver’s [1990] determinants of interorganizational relationships.
