DMCA
E-Readiness and Trust: Macro and Micro Dualities for e-Commerce in a Global Environment (2008)
by
Pierre Berthon
,
Leyland Pitt
,
Dianne Cyr
,
Colin Campbell
| Venue: | Journal of International Marketing Review |
| Citations: | 2 - 0 self |
BibTeX
@ARTICLE{Berthon08e-readinessand,
author = {Pierre Berthon and Leyland Pitt and Dianne Cyr and Colin Campbell},
title = {E-Readiness and Trust: Macro and Micro Dualities for e-Commerce in a Global Environment},
journal = {Journal of International Marketing Review},
year = {2008},
pages = {700--714}
}
Share
 |
 |
 |
 |
||
OpenURL
Abstract
1 Author Biographies
