DMCA
2008), “Conflict and Compromise: Drama in Marketplace Evolution
| Venue: | Journal of Consumer Research |
| Citations: | 20 - 0 self |
BibTeX
@ARTICLE{Giesler_2008),“conflict,
author = {Markus Giesler},
title = {2008), “Conflict and Compromise: Drama in Marketplace Evolution},
journal = {Journal of Consumer Research},
year = {}
}
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Abstract
How do markets change? Findings from a 7-year longitudinal processual investi-gation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellec-tual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in an-thropology and consumer behavior, I illustrate this historical dynamic through the process of marketplace drama, a fourfold sequence of performed conflict among opposing groups of consumers and producers. Implications for theorizing onmarket system dynamics and the consumption of performance are offered. What record companies don’t really under-stand is that [music downloading] is just one illustration of the growing frustration over how much the record companies control what music people get to hear, over how the air waves, record labels and record stores, which are now all part of this “system ” that recording com-panies have pretty much succeeded in estab-lishing, are becoming increasingly dominated by musical “products ” to the detriment of real music. Why should the record company have such control over how he, the music lover, wants to experience the music? From the point of view of the real music lover, what’s cur-rently going on can only be viewed as an ex-citing new development in the history of mu-sic. And, fortunately for him, there does not seem to be anything the old record companies can do about preventing this evolution from happening. (Prince 2001; spelled-out version) *Markus Giesler is assistant professor of marketing at York University’s
Keyphrases
marketplace evolution record company onmarket system dynamic 7-year longitudinal processual investi-gation old record company perpetual structural instability marketplace drama consumer performance record store historical dynamic performed conflict cultural creative sphere fourfold sequence markus giesler record label possessive ideal music people intellec-tual good real music assistant professor consumer behavior real music lover ex-citing new development york university spelled-out version musical product enduring cultural tension music lover
