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Estimating Nonresponse Bias in Mail Surveys (1977)
by
J. Scott Armstrong
,
Terry S. Overton
| Venue: | JOURNAL OF MARKETING RESEARCH |
| Citations: | 958 - 5 self |
BibTeX
@ARTICLE{Armstrong77estimatingnonresponse,
author = {J. Scott Armstrong and Terry S. Overton},
title = {Estimating Nonresponse Bias in Mail Surveys},
journal = {JOURNAL OF MARKETING RESEARCH},
year = {1977},
volume = {14},
pages = {396--402}
}
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Abstract
