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Immersive Virtual Environment Technology as a Methodological Tool for Social Psychology (2002)
| Citations: | 137 - 42 self |
BibTeX
@MISC{Blascovich02immersivevirtual,
author = {Jim Blascovich and Jack Loomis and Andrew C. Beall and Kimberly R. Swinth and Crystal L. Hoyt and Jeremy N. Bailenson},
title = { Immersive Virtual Environment Technology as a Methodological Tool for Social Psychology},
year = {2002}
}
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Abstract
Historically, at least 3 methodological problems have dogged experimental social psychology: the experimental control–mundane realism trade-off, lack of replication, and unrepresentative sampling. We argue that immersive virtual environment technology (IVET) can help ameliorate, if not solve, these methodological problems and, thus, holds promise as a new social psychological research tool. In this article, we first present an overview of IVET and review IVET-based research within psychology and other fields. Next, we propose a general model of social influence within immersive virtual environments and present some preliminary findings regarding its utility for social psychology. Finally, we present a new paradigm for experimental social psychology that may enable researchers to unravel the very fabric of social interaction.
Keyphrases
immersive virtual environment technology social psychology methodological tool experimental social psychology methodological problem new paradigm new social psychological research tool ivet-based research immersive virtual environment preliminary finding social influence unrepresentative sampling general model experimental control mundane realism trade-off social interaction
