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Neuroeconomics: How Neuroscience Can Inform Economics (2005)
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| Venue: | Journal of Economic Literature |
| Citations: | 209 - 8 self |
BibTeX
@ARTICLE{Camerer05neuroeconomics:how,
author = {Colin Camerer and George Loewenstein and Drazen Prelec and David Laibson and Read Montague and Charlie Plott and Matthew Rabin and Peter Shizgal},
title = {Neuroeconomics: How Neuroscience Can Inform Economics},
journal = {Journal of Economic Literature},
year = {2005},
volume = {43},
pages = {9--64}
}
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Abstract
Who knows what I want to do? Who knows what anyone wants to do? How can you be sure about something like that? Isn't it all a question of brain chemistry, signals going back and forth, electrical energy in the cortex? How do you know whether something is really what you want to do or just some kind of nerve impulse in the brain. Some minor little activity takes place somewhere in this unimportant place in one of the brain hemispheres and suddenly I want to go to Montana or I don't want to go to Montana. (White Noise, Don DeLillo)
