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Selling Learning Towards a Political Economy of Edutainment Media
| Citations: | 9 - 0 self |
BibTeX
@MISC{Buckingham_sellinglearning,
author = {David Buckingham and Margaret Scanlon},
title = {Selling Learning Towards a Political Economy of Edutainment Media},
year = {}
}
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Abstract
This article provides an analysis of the emerging market for ‘edutainment ’ media in the UK. It covers three main sectors: print publishing, software and online learning. In each case, it argues that the development of the market is towards concentration of ownership; and that this is reinforced by the influence of contemporary educational policy. This results in a narrowing in the diversity of material available to the consumer, and in the forms of learning that are promoted. However, the article also suggests that there is a considerable degree of instability in the market, as different sectors expand and contract in response to economic, technological and political change; and it argues that attempts to target both parents and children by combining ‘education ’ and ‘entertainment ’ are
