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Cultural Variation in the Importance of Expected Enjoyment for Decision Making
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BibTeX
@MISC{Falk_culturalvariation,
author = {Carl F. Falk and Elizabeth W. Dunn and Ara Norenzayan},
title = {Cultural Variation in the Importance of Expected Enjoyment for Decision Making},
year = {}
}
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Abstract
In Euro-Canadian culture, individuals often base decisions on what they think will make them happy, such that affective forecasts play an important role in driving decisions. In contrast, East Asian cultures warn against excessive hedonism, suggesting that expected positive emotions may have less influence on decision making among East Asians. Consistent with this hypothesis, those with an East Asian cultural background in Study 1 were less likely than Euro-Canadians to choose an enjoyable activity over a useful one. Study 2 showed that East Asians, versus Euro-Canadians, place less weight on expected enjoyment when making hypothetical choices. In Study 3, biculturals placed less weight on expected enjoyment when primed with interdependent versus independent self-construals. We argue that expected enjoyment plays a significant role in decision making across cultures, but that this role may be attenuated for individuals from East Asian cultures due to their interdependent sense of self. Imagine that Susan, a Euro-Canadian student, and Shizuka, a Japanese student, are
Keyphrases
decision making expected enjoyment east asian cultural variation important role euro-canadian culture japanese student positive emotion euro-canadian student affective forecast hypothetical choice east asian culture enjoyable activity significant role east asian cultural background interdependent sense interdependent versus independent self-construals excessive hedonism
