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6 th World Media Economics Conference Centre d’études sur les médias and Journal of Media Economics
BibTeX
@MISC{_6th,
author = {},
title = {6 th World Media Economics Conference Centre d’études sur les médias and Journal of Media Economics},
year = {}
}
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Abstract
This paper argues that Industrial Organization theory is essential but not sufficient to understand the individual and collective performance of modern media organizations. Institutional economics is an important source of theory, too. Whereas Industrial organization emphasizes market structural conditions that stimulate strategic variety and product differentiation, institutional economics emphasizes institutional conditions that require companies to be similar. A discussion of the basic assumptions of industrial organization and institutional economics, followed by an extensive review of media performance studies in these traditions, substantiates and illustrates this claim. The paper concludes with a number of hypotheses for future media market performance research.
Keyphrases
medium economics institutional economics market structural condition collective performance institutional condition product differentiation medium performance study important source future medium market performance research basic assumption extensive review industrial organization strategic variety industrial organization theory whereas industrial organization modern medium organization
