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K.: Developing a Framework for Multi Channel Strategies. An Analysis of Cases from the Grocery Retail Industry (2004)

by Claas Müller-lankenau , Stefan Klein , Kai Wehmeyer
Venue:In: Tan, Yao-Hua et al. (Hrsg.): Proceedings of the 17th Bled eCommerce Confer-ence
Citations:5 - 2 self