Abstract

The paper attempts to delineate a relationship between Operations Research, a study that deals with improving utilization oflimited resources; and revenue maximization, a field that has its roots in commerce and industry. These are two independent fields that can be enriched by adopting each other's strategies, since they both share a common goal ofimproving returns. It is also true that no real life system can operate in isolation; all systems experience interactions with other systems, and consequently changes in such systems are inevitable. These changing systems have been defined as protean systems. In analysing the real life systems, which are protean in character, the approach through information recycling might be a better way. These ideas give rise to new mathematical challenges and these ideas are being explored in the paper.