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Unwrapping Packaging: Does It Pay, and “How”! The Role of Aesthetically Appealing Packaging in Product Valuation (2011)
by
Tanuka Ghoshal
,
Peter Boatwright
,
Jonathan Cagan
,
Tanuka Ghoshal
,
Peter Boatwright
,
Jonathan Cagan
| Citations: | 1 - 0 self |
BibTeX
@MISC{Ghoshal11unwrappingpackaging:,
author = {Tanuka Ghoshal and Peter Boatwright and Jonathan Cagan and Tanuka Ghoshal and Peter Boatwright and Jonathan Cagan},
title = {Unwrapping Packaging: Does It Pay, and “How”! The Role of Aesthetically Appealing Packaging in Product Valuation},
year = {2011}
}
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Abstract
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