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When Good News about your Rival is Good for You: The Effect of Third-Party INFORMATION ON THE DIVISION OF CHANNEL PROFITS (2002)
| Venue: | MARKETING SCIENCE |
| Citations: | 15 - 2 self |
BibTeX
@INPROCEEDINGS{Shaffer02whengood,
author = {Greg Shaffer and Florian Zettelmeyer},
title = {When Good News about your Rival is Good for You: The Effect of Third-Party INFORMATION ON THE DIVISION OF CHANNEL PROFITS},
booktitle = {MARKETING SCIENCE},
year = {2002},
publisher = {}
}
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Abstract
The Internet has led to a large number of third-party sources that offer high-quality information about firms’s products at little or no cost to consumers. As a result, many of these sources have grown in popularity, extending well-beyond the usual reach of traditional third parties such as Consumer Reports and Kelly’s Blue Book. For example, the online version of Edmunds offers, at no cost to consumers, information about new products, existing products, long-term tests, and buyers ’ guides, all relating to the automotive industry. AvWeb.com delivers weekly aviation news and new product reviews to its readers, and a large number of websites follow developments on computer platforms such as the Apple Macintosh. In this paper we analyze how the provision of third-party information affects the division of profits in a multiproduct distribution channel. To illustrate, consider the competition between
Keyphrases
good news new product large number automotive industry consumer report traditional third party blue book edmunds offer online version usual reach buyer guide computer platform multiproduct distribution channel firm product apple macintosh high-quality information com delivers weekly aviation news long-term test third-party information third-party source
