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...tion,” but did not explore whether this “useful information” consisted primarily of social awareness information or if it also included content gleaned from practices such as question asking. Joinson =-=[18]-=- identified seven primary uses of Facebook via a survey 241 users. Question-asking was not specifically asked about, but the behavior may be part of the identified use of status updating. Honeycutt an...

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...k.com, Bebo.com, andsOrkut.com, are predominantly young-twenties, collegesstudents, and teenagers. From prior research we know thatsthese user groups are using the sites to stay in touch withsfriends =-=[2, 10, 20, 23]-=-.sThe emergence of specialized social network sites targetedstowards specific user groups, such as professionals [29],sindicates that social networking can provide value to manystypes of users, in man...

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...re established in marketing research for studying uses and gratifications [10]. We contribute to the research community’s increasing understanding of how and why people use social media (for example, =-=[3, 6, 18, 21]-=-). These and other studies informed our research design, however, we note that foursquare’s usage as a mobile social network and check-in service fundamentally differs from the usages of the above ser...

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...es to change their Facebook profiles, including making new profiles more appropriate for their new context, erasing all information from profiles, or not making any changes to their profiles. Joinson =-=[16]-=- examined Facebook use employing a Uses and Gratifications theoretical lens and found heterogeneous uses of Facebook. The most common uses were keeping awareness of contacts, sharing photos, organizin...

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... articulated and interactions are logged. Recent topics include identity management and signaling [15,36], social capital [17], trust and privacy [16], and social use differences between demographics =-=[7,28,33,35]-=-. With over 150 million active users worldwide [18], including hundreds of thousands of new registrants daily, Facebook is strongly suited for studying newcomer engagement and participation in social ...

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...ce, Joinson conducted a study with primarily non-student Facebook users in the U.K. in 2008 and found that the majority of the respondents (57.5%) reported having changed the default privacy settings =-=[25]-=-. We conducted online surveys and in-person interviews to examine a broader segment of the population than just students, but did not include participants outside the United States. More recent studie...

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...tionships [6] and activity on such sites is dominated by surveying the status and activities of friends and managing one’s selfpresentation through status updates and the information on one’s profile =-=[12]-=-. Social networking sites such as Facebook help users create and maintain large, diverse networks of weak ties and thus can increase the bridging social capital upon which one draw for resources [5]. ...

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...ns (U&G) is a theory of why people use a particular kind of media product, and the gratifications they receive from that use [26]. This theory assumes that users actively seek particular media with the goal of gratifying an existing need. Gratifications they sought from the media, influence the actions they perform in order to achieve particular needs [23]. Palmgreen et al [22] distinguishes between two kinds of gratifications: the ones sought by the users and the ones actually obtained from the use of the media. The U&G approach has been applied to socio-technical systems previously. Joinson [9] derived several categories of use of Facebook, and reported different proportions of those uses among a survey of users. Rafaeli et al [25] looked at motivations to contribute to Wikipedia, and defined three categories of motives: getting information, sharing information and entertainment, ordered in importance to the sample. Dholokia et al [5] approached motivations to contribute to online communities by deriving five motivational factors from the U&G theory: Purposive value, which refers to a predetermined instrumental purpose, like giving or receiving information. Self discovery, which cov...

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... greater than that of Russia. Studies ofsFacebook have demonstrated that users read other people‟sspostings, play games, upload comments on photographs andsadd to their own „profile‟ many times daily =-=[27]-=-. These sitessprovide a powerful means of delivering small,sasynchronous applications to peer groups of likemindedsreal-world friends in a manageable and pleasant way. Theresmay then be potential in l...

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...friendships, or social acquaintances, butscontacts of all kinds, useful or important for diversesreasons. While maintaining friendships and acquaintancessis probably still of most importance to users =-=[17]-=-, the recentsinterest in the possible consequences of having work orsfamily contacts on Facebook shows that online networkssare expanding in other directions as well.sWhat we are proposing is that inc...