Citation Context

...er non-IT majors. This could be the reason why female students are attracted to IT majors; the increment of women in IT majors has become the source of initiation and constructive competition in IT education system and career path that we are experiencing in Thailand. The changing nature of IT discipline to soft sciences is seemingly evident in Australian universities (Koppi et al., 2010), but the number of female students enrolling in IT majors has not increased drastically, especially in the United States. We are motivated by the need to recruit and retain more female students in IT majors (Eppes, 2010). Our initial pilot study, seeking to empirically examine this gap from a cross-cultural perspective, contributes to the existing knowledge by examining the way in which IT students from two different countries make decisions based on the influence of their personality, social, and cultural upbringing. This preliminary study will yield benefits to college recruiters as they formulate a strategic plan to recruit more female students into IT majors. This paper is organized in the following manner: in the next section, we present the framework to identify key factors affecting the decision to sel...