Abstract: The effective management of digital rights is the central challenge in many industries making the transition from physical to digital products. We present a new model that characterizes the value of these digital rights when products are sold both embedded in tangible physical artifacts, and as pure digital goods, and when granting rights permitted by one’s digital rights management (DRM) platform may affect the extent of digital piracy. Our model indicates that in the absence of piracy, digital rights should be unrestricted, since a seller can use its pricing strategy to optimally balance sales between physical and digital goods. However, the threat of piracy limits the extent to which digital rights should be granted: the value of digital rights is determined not only by their direct effect on the quality of legal digital goods, but by a differential piracy effect that can lower a seller’s pricing power. When the latter effect is sufficiently high, granting digital rights can have a detrimental effect on value — our model indicates that this kind of effect is more likely to be observed for digital rights that aim to replicate the consumption experience of physical goods, rather than enhancing a customer’s digital experience. We test the predictions of our analytical model using data from the ebook industry. Our empirical evidence supports our theoretical results, showing that four separate digital rights each have an economically significant impact on ebook prices, and establishing that the digital rights which aim to replicate physical consumption while increasing the threat of piracy are

Digital piracy is the illegal copying or downloading of copyrighted digital products. Based on individuals ’ need for a digital product and the price of the product, we propose a model that distinguishes between active piracy and passive piracy. We believe that passive piracy explains why pirates are not necessarily potential buyers of digital products. The research contributes to the literature by showing that not all piracy behavior is the same. To curb the piracy problem, digital product providers and government agencies should educate the general public not to lend out their copies for piracy purpose.

Software as a Service (SaaS) is a rapidly growing model of software licensing. In contrast to traditional software where users buy a perpetual-use license, SaaS users buy a subscription from the publisher. Whereas traditional software publishers typically release new product features as part of new versions of software once in a few years, publishers using SaaS have an incentive to release new features as soon as they are completed. We show that this property of the SaaS licensing model leads to greater investment in product development under most conditions. This increased investment leads to higher software quality in equilibrium under SaaS compared to perpetual licensing. The software publisher earns greater profits under SaaS while social welfare is also higher. 1.

economics of information systems—industrial organization and game theory applied in the context of information systems. Specific research topics include information goods pricing and product design, price discrimination and versioning strategy, and electronic intermediation. His research has been published in a number of journals,

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