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EXTENDING MODELS OF FLOW AND E-LOYALTY
"... Flow, a state of mind experienced by those deeply involved in an activity, has become increasingly relevant to online merchants. Flow leads to positive and excited engagement with a website and an increased likelihood of return visits, or e-loyalty. However, researchers have struggled with the defin ..."
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Flow, a state of mind experienced by those deeply involved in an activity, has become increasingly relevant to online merchants. Flow leads to positive and excited engagement with a website and an increased likelihood of return visits, or e-loyalty. However, researchers have struggled with the definition and measurement of flow in an e-commerce environment. Recent work has examined flow as a function of either user attitudes or cognitive evaluations about a website such as whether or not one is challenged by the site, or is able to control it. However, in other work, a more design-based approach has been used in which the visual design or information design of a website is considered. In this paper, we aim to blend these approaches and to consider dual elements of both cognition and design as antecedents to flow and online loyalty. A five-factor model is presented that defines the antecedents of flow and loyalty. Cognitive-based elements of the model are User Concentration and User Satisfaction, while design-based elements include Internet System Quality, Design Quality, and Content Visibility. The paper concludes with six hypotheses which might guide researchers in
Trust electronic commerce: A new model for building online trust in B2C
- European Journal of Business and Management
, 2012
"... The rapid growth in the electronic commerce over the internet has fuelled predictions and speculations about what makes a business to consumer (B2C) web site effective. Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relations ..."
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The rapid growth in the electronic commerce over the internet has fuelled predictions and speculations about what makes a business to consumer (B2C) web site effective. Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the internet. Trust is believed to be the key to these relationships. In this paper, an overall model has presented for building online trust in this context. This model outlines some of the key factors that are related in this area and suggests a framework based on these factors. With respect to the position and importance of the trust in online commerce, this model helps businesses in order to capture, sustain and construct long-term relationships with their consumers.
E-Readiness and Trust: Macro and Micro Dualities for e-Commerce in a Global Environment
- Journal of International Marketing Review
, 2008
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Information Systems
, 2006
"... Researchers have previously examined the Technology Acceptance Model [TAM] in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific anteced ..."
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Researchers have previously examined the Technology Acceptance Model [TAM] in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual design aesthetics did significantly impact perceived usefulness, ease of use, and enjoyment, all of which ultimately influenced users ’ loyalty intentions towards a mobile service.
