Why do consumers purchase counterfeit luxury goods when this behavior is illegal and generally considered to be unethical? We find that the process of moral disengagement explains how consumers rationalize purchasing counterfeits, and that this process is affected by the social feedback that individuals receive when using counterfeit luxury products.

The current research explores how perceived social status and implicit self-esteem influence counterfeit luxury consumption. Results of two studies showed a novel effect that a discrepancy between social status and implicit self-esteem led to higher preference for counterfeit luxury products.

Along with the positive aspect of consumers ’ consumption behaviour, negative aspect also needed to consider for obtaining a complete picture of the consumption behaviour. By examining compulsive buying, this study attempts to shed some light on understanding the negativity in consumption. Based on symbolic self-completion theory, this study investigates the relationships among self-esteem, materialism and compulsive buying. Moreover, the mediating role of materialism in the relationship between self-esteem and compulsive buying, and the role of self-esteem as an antecedent as well as a consequence of compulsive buying are also examined. A survey was carried out on 223 undergraduate students. Structural equation modelling was used to analyse the survey data, which revealed that low self-esteem functions as both an antecedent and as a consequence of compulsive buying. Additionally, self-esteem indirectly and materialism directly affect compulsive buying. It is hoped that, this study contributes significantly in the existing body of literature by examining some previously unexplored relationship. Although compulsive buying may help marketers to gain profit, it is a social problem. Therefore, social marketers, policy makers, advertising agencies, government all parties need to take initiative to aware consumers about its ultimate harmful effect. Implications and suggestions for future research are also discussed.

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Integrated Well-being: Positive Psychology and the Natural World In the web of life, we are all interconnected. This connectivity extends beyond the human domain and towards systems much larger than ourselves—the whole of the Earth’s species. As this paper illustrates, this connectivity with non-human life is innate, and deepening that connection to nature has positive influences on our well-being and optimal functioning, above and beyond the mere utilitarian value that our environment affords. Whether looking at nature through a window or being fully immersed, wild spaces are good for our mental and physical health, our likelihood to engage in ecological behaviors, and our personal and community resiliency and well-being. Initiatives that recognize the importance of wild spaces also build powerful, positive, sustainable communities. When positive psychology notions of well-being are more systems-based and nature-inclusive, we get a deeper and more holistic understanding of our own psychology. We are also better prepared for a world in which all of life—humans today and future generations, as well as plants, animals, and planetary processes—can flourish regeneratively. From an examination of the individual to a reflection of our interdependence with the whole of the world, positive psychology has the potential to unmask a complete