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Strategic ‘Morphing’ and the Survivability of E-Commerce Firms
- in Proceedings of the 35 th Hawaii International Conference on System Sciences, Volume 8, R. Sprague (Ed.), Computer Society Press, Los Alamitos, CA
"... Over the past year, the shakeout in the electronic commerce marketplace has redirected the attention of entrepreneurs and investors from the funding hype surrounding Internet startups to the traditional bottom line of business: firm profitability. To improve profits and achieve strategic sustainabil ..."
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Over the past year, the shakeout in the electronic commerce marketplace has redirected the attention of entrepreneurs and investors from the funding hype surrounding Internet startups to the traditional bottom line of business: firm profitability. To improve profits and achieve strategic sustainability in a rapidly changing competitive environment, many DotComs have been repackaging themselves by targeting new markets, expanding into the offline world, forming alliances, licensing software, and adjusting their core offerings to focus on the most profitable products and customers (Chircu and Kauffman, 2000). This research develops an evolutionary game theory-motivated framework (Ba et al., 2000; Smith, 1992; Weibull, 1997) that helps academic researchers and industry practitioners to understand the “strategic morphing ” of DotComs (Miller, 2001). Our framework applies an analogy from the theory of bio-diversity and genetic survivability in population ecology to different species in a highly competitive organic biome. In the e-commerce context, however, we emphasize survivability in terms of a set of characteristic categories and constructs that provide explanatory power for firm “strategic fitness ” in competition with other firms and in the marketplace in general. We illustrate our framework using mini-case studies on DotCom success and failure.
ECONOMICS AND ELECTRONIC COMMERCE: A FRAMEWORK AND SURVEY FOR AN EMERGING LITERATURE
"... Electronic commerce (EC) is an industrial revolution that many industry and academic observers believe will transform the conduct of business and the structure of the marketplace. At the heart of the changes are a number of economic forces that will shape the manner in which goods and services are d ..."
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Electronic commerce (EC) is an industrial revolution that many industry and academic observers believe will transform the conduct of business and the structure of the marketplace. At the heart of the changes are a number of economic forces that will shape the manner in which goods and services are defined. They will also affect how new technologies are used by firms for strategic advantage, how firms organize themselves to compete in a changing marketplace, how the new electronic markets develop, and how the economy as a whole is impacted. In this article, we review these and other developments from the perspective of economic analysis in the context of the emerging research literature on EC. Our coverage in this survey spans the fields of Information Systems (IS), Computer Science (CS), Economics, Finance, Marketing and other relevant areas, where new and interesting work on information technology (IT) and EC on the Internet are rapidly developing. Our goals are threefold. (1) We identify the range of applicable theory and current research at a number of different conceptual levels of analysis in EC research. (2) We offer an assessment of the state-of-the-art of knowledge about EC phenomena in terms of the conceptual levels of analysis. (3) We chart the directions along which some of the most interesting work is likely to develop. This research will provide the stimulus for researchers from IS, our reference discipline, and other fields in schools of business and management to recognize that research in the area of EC is business school research, broadly defined. As such, one can expect to see developments in this research area in the next several years across multiple disciplines.
RESEARCH ARTICLE USER HETEROGENEITY AND ITS IMPACT ON ELECTRONIC AUCTION MARKET DESIGN:
"... 1Ron Weber was the accepting senior editor for this paper. ..."
unknown title
"... a, b c 276 questionnaires collected in Taiwan indicate that the Internet prices that equal those in the traditional channels are perceived to be unfair. Respondents considered various pricing mech-Applying the principles of economics to setting prices on the Internet can be pre- ..."
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a, b c 276 questionnaires collected in Taiwan indicate that the Internet prices that equal those in the traditional channels are perceived to be unfair. Respondents considered various pricing mech-Applying the principles of economics to setting prices on the Internet can be pre-
PERCEIVED RISKS AND RISK REDUCTION STRATEGIES IN ONLINE GROUP-BUYING
"... ABSTRACT Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks) ..."
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ABSTRACT Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks)
EFFECTS OF CONSUMER SOCIAL INTERACTION ON TRUST IN ONLINE GROUP-BUYING CONTEXTS: AN EMPIRICAL STUDY IN CHINA
, 2015
"... ABSTRACT As a type of online shopping, online group-buying is inherently affected by consumers' social interaction. In the context of group-buying, consumers can be affected by other group members who share information and communicate with them online. Previous researchers have found that in a ..."
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ABSTRACT As a type of online shopping, online group-buying is inherently affected by consumers' social interaction. In the context of group-buying, consumers can be affected by other group members who share information and communicate with them online. Previous researchers have found that in an online environment, trust can significantly influence consumers' purchase intentions. Therefore, in this paper we study social interaction factors that affect consumer trust in the context of online group-buying in China. The results of this empirical study of online group-buying in both product and service contexts indicate that social interaction has significant informational and normative influences on consumer trust. However, informational influence affects consumer trust more in service contexts, whereas normative influence affects trust more in product contexts. Moreover, the results of the study show that the valence of comments (i.e., positive or negative) does not significantly impact how informational influence and normative influence affect consumer trust in the online group-buying context.
ONLINE CONSUMERS’ PERCEPTION ON PRICE FAIRNESS
, 2009
"... This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Thr ..."
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This study adopts illusion of control and lateral consumer relationship to investigate their effects on price fairness in online auction and group buying context. These two variables have been known to have strong influences in fairness perception on human decision making processes and outcomes. Through laboratory experiments, this study demonstrates that consumers ’ perception on illusion of control in price determination and advantageous lateral consumer relationship significantly affect price fairness perception in both the online auction and group buying environments. The findings are expected to provide researchers and managers with useful insights to conduct future studies on uncovering the nomological networks associated with price fairness perception and to develop better pricing strategies and design effective dynamic pricing mechanisms.
RETAILER ACCEPTANCE OF CONSUMER LED GROUP BUYING FROM A STAKEHOLDER INFLUENCE STRATEGY PERSPECTIVE
"... Abstract The ..."
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The research on buying behaviour among group buyers: the case of Croatia
, 2013
"... Abstract: In Croatia, first group buying website appeared in 2009 and today there are 40 active group buying websites. For the purpose of this paper, a primary research was conducted among social network fans of group buying websites. The research instrument was online questionnaire. The purpose of ..."
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Abstract: In Croatia, first group buying website appeared in 2009 and today there are 40 active group buying websites. For the purpose of this paper, a primary research was conducted among social network fans of group buying websites. The research instrument was online questionnaire. The purpose of the research was to profile group buyers in Croatia regarding their demographic and behavioural characteristics and to identify factors customers take into consideration when deciding whether to make a purchase and which group buying websites to use. Results analysis was conducted using parametric and non-parametric test for comparing means and assessment of characteristics independence. Research findings imply that customers' demographic characteristics significantly affect their group buying behaviour and that some factors have detrimental effect on adopting of online group buying. Research findings are expected to help group buying websites to attract new customers, keep existing ones satisfied and learn how to distinguish themselves from their competitors.
HUALING LU,
"... The future profit model of group-buy websites and incentive problem of websites to suppliers is studied using principal-agent theory which mainly analyzes the group-buy websites in supply chain. And a conclusion can be drawn that the stronger capacity of the group-buy websites, the more struggling l ..."
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The future profit model of group-buy websites and incentive problem of websites to suppliers is studied using principal-agent theory which mainly analyzes the group-buy websites in supply chain. And a conclusion can be drawn that the stronger capacity of the group-buy websites, the more struggling level they will pay. At the same time, the stronger capacity of the sellers, the smaller struggling cost coefficient, and the stronger sellers can get more excitation of royalty rate.
