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From queries to cards: Re-ranking proactive card recommendations based on reactive search history.
- In Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval,
, 2015
"... The growing accessibility of mobile devices has substantially reformed the way users access information. While the reactive search by query remains as common as before, recent years have witnessed the emergence of various proactive systems such as Google Now and Microsoft Cortana. In these systems, ..."
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The growing accessibility of mobile devices has substantially reformed the way users access information. While the reactive search by query remains as common as before, recent years have witnessed the emergence of various proactive systems such as Google Now and Microsoft Cortana. In these systems, relevant content is presented to users based on their context without a query. Interestingly, despite the increasing popularity of such services, there is very little known about how users interact with them. In this paper, we present the first study on user interactions with information cards. We demonstrate that the usage patterns of these cards vary depending on time and location. We also show that while overall different topics are clicked by users on proactive and reactive platforms, the topics of the clicked documents by the same user tend to be consistent cross-platform. Furthermore, we propose a supervised framework for re-ranking proactive cards based on the user's context and past history. To train our models, we use the viewport duration and clicks to infer pseudo-relevance labels for the cards. Our results suggest that the quality of card ranking can be significantly improved particularly when the user's reactive search history is matched against the proactive data about the cards.
Temporal Latent Topic User Profiles for Search
"... and other research outputs Temporal latent topic user profiles for search personal-isation ..."
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and other research outputs Temporal latent topic user profiles for search personal-isation
An Optimization Framework for Weighting Implicit Relevance Labels for Personalized Web Search
"... Implicit feedback from users of a web search engine is an essential source providing consistent personal relevance la-bels from the actual population of users. However, previ-ous studies on personalized search employ this source in a rather straightforward manner. Basically, documents that were clic ..."
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Implicit feedback from users of a web search engine is an essential source providing consistent personal relevance la-bels from the actual population of users. However, previ-ous studies on personalized search employ this source in a rather straightforward manner. Basically, documents that were clicked on get maximal gain, and the rest of the docu-ments are assigned the zero gain. As we demonstrate in our paper, a ranking algorithm trained using these gains directly as the ground truth relevance labels leads to a suboptimal personalized ranking. In this paper we develop a framework for automatic reweighting of these labels. Our approach is based on more subtle aspects of user interaction with the result page. We propose an efficient methodology for deriving confidence lev-els for relevance labels that relies directly on the objec-tive ranking measure. All our algorithms are evaluated on a large-scale query log provided by a major commercial search engine. The results of the experiments prove that the current state-of-the-art personalization approaches could be significantly improved by enriching relevance grades with weights extracted from post-impression user behavior.
Z.: Understanding and Supporting Cross-Device Web Search for Exploratory Tasks with Mobile Touch Interactions
"... Mobile devices enable people to look for information at the moment when their information needs are triggered. While experiencing complex information needs that require multiple search sessions, users may utilize desktop computers to fulfill information needs started on mobile devices. Under the con ..."
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Mobile devices enable people to look for information at the moment when their information needs are triggered. While experiencing complex information needs that require multiple search sessions, users may utilize desktop computers to fulfill information needs started on mobile devices. Under the context of mobile-to-desktop web search, this article analyzes users ’ behavioral patterns and compares them to the patterns in desktop-to-desktop web search. Then, we examine several approaches of using Mobile Touch Interactions (MTIs) to infer relevant content so that such content can be used for supporting subsequent search queries on desktop computers. The experimental data used in this article was collected through a user study involving 24 participants and six properly designed cross-device web search tasks. Our experimental results show that (1) users ’ mobile-to-desktop search behaviors do significantly differ from desktop-to-desktop search behaviors in terms of information exploration, sense-making and repeated behaviors. (2) MTIs can be employed to predict the relevance of click-through documents, but applying document-level relevant content based on the predicted relevance does not improve search performance. (3) MTIs can also be used to identify the relevant text chunks at a fine-grained subdocument level. Such relevant information can achieve better search performance than the document-level relevant content. In addition, such subdocument relevant information can be combined with document-level relevance to further improve the search performance. However, the
Characterizing Multi-Click Search Behavior and the Risks and Opportunities of Changing Results during Use
"... ABSTRACT Although searchers often click on more than one result following a query, little is known about how they interact with search results after their first click. Using large scale query log analysis, we characterize what people do when they return to a result page after having visited an init ..."
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ABSTRACT Although searchers often click on more than one result following a query, little is known about how they interact with search results after their first click. Using large scale query log analysis, we characterize what people do when they return to a result page after having visited an initial result. We find that the initial click provides insight into the searcher's subsequent behavior, with short initial dwell times suggesting more future interaction and later clicks occurring close in rank to the first. Although users think of a search result list as static, when people return to a result list following a click there is the opportunity for the list to change, potentially providing additional relevant content. Such change, however, can be confusing, leading to increased abandonment and slower subsequent clicks. We explore the risks and opportunities of changing search results during use, observing, for example, that when results change above a user's initial click that user is less likely to find new content, whereas changes below correlate with increased subsequent interaction. Our results can be used to improve people's search experience during the course of a single query by seamlessly providing new, more relevant content as the user interacts with a search result page, helping them find what they are looking for without having to issue a new query.
Struggling and Success in Web Search
"... ABSTRACT Web searchers sometimes struggle to find relevant information. Struggling leads to frustrating and dissatisfying search experiences, even if searchers ultimately meet their search objectives. Better understanding of search tasks where people struggle is important in improving search system ..."
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ABSTRACT Web searchers sometimes struggle to find relevant information. Struggling leads to frustrating and dissatisfying search experiences, even if searchers ultimately meet their search objectives. Better understanding of search tasks where people struggle is important in improving search systems. We address this important issue using a mixed methods study using large-scale logs, crowd-sourced labeling, and predictive modeling. We analyze anonymized search logs from the Microsoft Bing Web search engine to characterize aspects of struggling searches and better explain the relationship between struggling and search success. To broaden our understanding of the struggling process beyond the behavioral signals in log data, we develop and utilize a crowd-sourced labeling methodology. We collect third-party judgments about why searchers appear to struggle and, if appropriate, where in the search task it became clear to the judges that searches would succeed (i.e., the pivotal query). We use our findings to propose ways in which systems can help searchers reduce struggling. Key components of such support are algorithms that accurately predict the nature of future actions and their anticipated impact on search outcomes. Our findings have implications for the design of search systems that help searchers struggle less and succeed more.
Large Scale Log Analysis of Individuals' Domain Preferences in Web Search
"... ABSTRACT Information on almost any given topic can be found on the Web, often accessible via many different websites. But even when the topical content is similar across websites, the websites can have different characteristics that appeal to different people. As a result, individuals can develop p ..."
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ABSTRACT Information on almost any given topic can be found on the Web, often accessible via many different websites. But even when the topical content is similar across websites, the websites can have different characteristics that appeal to different people. As a result, individuals can develop preferred websites to visit for certain topics. While it has long been speculated that such preferences exist, little is understood about how prevalent, clear, and stable these preferences actually are. We characterize website preference in search by looking at repeat domain use in two months of large-scale query and webpage visitation logs. We show that while people sometimes provide explicit cues in their queries to indicate their domain preferences, there is a significant opportunity to identify implicit preferences expressed via user behavior. Although domain preferences vary across users, within a user they are consistent and stable over time, even during events that typically disrupt normal search behavior. People's preferences do, however, vary given the topic of their search. We observe that people exhibit stronger domain preferences while searching than browsing, but that search-based preferences often extend to pages browsed to after the initial search result click. Since domain preferences are common for search and stable over time, the rich understanding of them that we present here will be valuable for personalizing search.
Context Models For Web Search Personalization
"... We present our solution to the Yandex Personalized Web Search Challenge. The aim of this challenge was to use the historical search logs to personalize top-N document rank-ings for a set of test users. We used over 100 features ex-tracted from user- and query-depended contexts to train neural net an ..."
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We present our solution to the Yandex Personalized Web Search Challenge. The aim of this challenge was to use the historical search logs to personalize top-N document rank-ings for a set of test users. We used over 100 features ex-tracted from user- and query-depended contexts to train neural net and tree-based learning-to-rank and regression models. Our final submission, which was a blend of sev-eral different models, achieved an NDCG@10 of 0.80476 and placed 4’th amongst the 194 teams winning 3’rd prize1. 1.