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23
Are attractive people rewarding? Sex differences in the neural substrates of facial attractiveness
- Journal of Cognitive Neuroscience
, 2008
"... & The current study examined the neural substrates of facial attractiveness judgments. Based on the extant behavioral literature, it was hypothesized that brain regions involved in identifying the potential reward value of a stimulus would be more active when men viewed attractive women than whe ..."
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& The current study examined the neural substrates of facial attractiveness judgments. Based on the extant behavioral literature, it was hypothesized that brain regions involved in identifying the potential reward value of a stimulus would be more active when men viewed attractive women than when women viewed attractive men. To test this hypothesis, we conducted an event-related functional magnetic resonance imaging experiment during which participants provided explicit attractiveness judgments for faces of the opposite sex. These individual ratings were subsequently used to perform analyses aimed at identifying the brain regions preferentially responsive to attractive faces for both sex groups. The results revealed that brain regions comprising the putative reward circuitry (e.g., nucleus accumbens [NAcc], orbito-frontal cortex [OFC]) showed a linear increase in activation with increased judgments of attractiveness. However, further analysis also revealed sex differences in the recruitment of OFC, which distinguished attractive and unattractive faces only for male participants. &
Neuroaesthetics: a coming of age story
- J. Cogn. Neurosci
, 2011
"... Neuroaesthetics: A coming of Age Story Neuroaesthetics is gaining momentum. At this early juncture, it is worth taking stock of where the field is and what lies ahead. Here, I review writings that fall under the rubric of neuroaesthetics. These writings include discussions of the parallel organizati ..."
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Neuroaesthetics: A coming of Age Story Neuroaesthetics is gaining momentum. At this early juncture, it is worth taking stock of where the field is and what lies ahead. Here, I review writings that fall under the rubric of neuroaesthetics. These writings include discussions of the parallel organizational principles of the brain and the intent and practices of artists, the description of informative anecdotes, and the emergence of experimental neuroaesthetics. I then suggest a few areas within neuroaesthetics that might be pursued profitably. Finally, I raise some challenges for the field. These challenges are not unique to neuroaesthetics. As neuroaesthetics comes of age, it might take advantage of the lessons learned from more mature domains of inquiry within cognitive neuroscience.
Physical Review A
, 1998
"... Ion-signaling and transduction networks are central to fungal development and virulence because they regulate gene expression, filamentation, host association, and invasion, pathogen stress response and survival. Dysregulation of ion homeostasis rapidly mediates cell death, forming the mechanistic b ..."
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Ion-signaling and transduction networks are central to fungal development and virulence because they regulate gene expression, filamentation, host association, and invasion, pathogen stress response and survival. Dysregulation of ion homeostasis rapidly mediates cell death, forming the mechanistic basis by which a growing number of amphipathic but structurally unrelated compounds elicit antifungal activity. Included in this group is carvacrol, a terpenoid phenol that is a prominent component of oregano and other plant essential oils. Carvacrol triggers an early dose-dependent Ca 2+ burst and long lasting pH changes in the model yeast Saccharomyces cerevisiae. The distinct phases of ionic transients and a robust transcriptional response that overlaps with Ca 2+ stress and nutrient starvation point to specific signaling events elicited by plant terpenoid phenols, rather than a non-specific lesion of the membrane, as was previously considered. We discuss the potential use of plant essential oils and other agents that disrupt ion-signaling pathways as chemosensitizers to augment conventional antifungal therapy, and to convert fungistatic drugs with strong safety profiles into fungicides.
Remembering beauty: Roles of orbitofrontal and hippocampal regions in successful memory encoding of attractive faces.
- NeuroImage,
, 2011
"... Behavioral data have shown that attractive faces are better remembered but the neural mechanisms of this effect are largely unknown. To investigate this issue, female participants were scanned with event-related functional MRI (fMRI) while rating the attractiveness of male faces. Memory for the fac ..."
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Behavioral data have shown that attractive faces are better remembered but the neural mechanisms of this effect are largely unknown. To investigate this issue, female participants were scanned with event-related functional MRI (fMRI) while rating the attractiveness of male faces. Memory for the faces was tested after fMRI scanning and was used to identify successful encoding activity (subsequent memory paradigm). As expected, attractive faces were remembered better than other faces. The study yielded three main fMRI findings. First, activity in the right orbitofrontal cortex increased linearly as a function of attractiveness ratings. Second, activity in the left hippocampus increased as a function of subsequent memory (subsequent misses b low confidence hits b high confidence hits). Third, functional connectivity between these orbitofrontal and hippocampal regions was stronger during the encoding of attractive than neutral or unattractive faces. These results suggest that better memory for attractive faces reflects greater interaction between a region associated with reward, the orbitofrontal cortex, and a region associated with successful memory encoding, the hippocampus.
Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame
- Journal of Economic
, 2010
"... Bibliographic data and classifications of all the ERIM reports are also available on the ERIM website: www.erim.eur.nl ..."
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Bibliographic data and classifications of all the ERIM reports are also available on the ERIM website: www.erim.eur.nl
Common and Unique Representations in pFC for Face and Place Attractiveness
"... ■ Although previous neuroimaging research has identified overlapping correlates of subjective value across different reward types in the ventromedial pFC (vmPFC), it is not clear whether this “common currency ” evaluative signal extends to the aesthetic domain. To examine this issue, we scanned huma ..."
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■ Although previous neuroimaging research has identified overlapping correlates of subjective value across different reward types in the ventromedial pFC (vmPFC), it is not clear whether this “common currency ” evaluative signal extends to the aesthetic domain. To examine this issue, we scanned human participants with fMRI while they made attractiveness judgments of faces and places—two stimulus categories that are associated with dif-ferent underlying rewards, have very different visual properties, and are rarely compared with each other. We found overlapping signals for face and place attractiveness in the vmPFC, consistent with the idea that this region codes a signal for value that applies across disparate reward types and across both economic and aesthetic judgments. However, we also identified a subregion of vmPFC within which activity patterns for face and place attractive-ness were distinguishable, suggesting that some category-specific attractiveness information is retained in this region. Finally, we observed two separate functional regions in lateral OFC: one region that exhibited a category-unique response to face attrac-tiveness and another region that responded strongly to faces but was insensitive to their value. Our results suggest that vmPFC supports a common mechanism for reward evaluation while also retaining a degree of category-specific information, whereas lateral OFC may be involved in basic reward processing that is specific to only some stimulus categories. ■
A Neuromarketing Study of Consumer Satisfaction
, 2013
"... Summary: The interest of marketing science in using neuroscience techniques to understand the consumer’s thought processes, dates back to the 1970s, when EEG data were recorded while subjects were watching TV commercials. Recently, fMRI was used to study the neural correlates of culturally based bra ..."
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Summary: The interest of marketing science in using neuroscience techniques to understand the consumer’s thought processes, dates back to the 1970s, when EEG data were recorded while subjects were watching TV commercials. Recently, fMRI was used to study the neural correlates of culturally based brands and neural predictors of purchases. These studies have discovered important properties of the neural circuits that are associated with consumer decision-making process and satisfaction. Here, EEG brain mapping was used to study the dynamics of the brain activity associated with these processes. The present study validated the EEG technology as an adequate neuromarketing tool and shows that consumer’s satisfaction evaluation with the aesthetical dermatological treatment involved the activation of neural circuits involved with facial beauty evaluation.
Assessing facial attractiveness: individual decisions and evolutionary constraints
"... Background: Several studies showed that facial attractiveness, as a highly salient social cue, influences behavioral responses. It has also been found that attractive faces evoke distinctive neural activation compared to unattractive or neutral faces. Objectives: Our aim was to design a face recogn ..."
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Background: Several studies showed that facial attractiveness, as a highly salient social cue, influences behavioral responses. It has also been found that attractive faces evoke distinctive neural activation compared to unattractive or neutral faces. Objectives: Our aim was to design a face recognition task where individual preferences for facial cues are controlled for, and to create conditions that are more similar to natural circumstances in terms of decision making. Design: In an event-related functional magnetic resonance imaging (fMRI) experiment, subjects were shown attractive and unattractive faces, categorized on the basis of their own individual ratings. Results: Statistical analysis of all subjects showed elevated brain activation for attractive opposite-sex faces in contrast to less attractive ones in regions that previously have been reported to show enhanced activation with increasing attractiveness level (e.g. the medial and superior occipital gyri, fusiform gyrus, precentral gyrus, and anterior cingular cortex). Besides these, females showed additional brain activation in areas thought to be involved in basic emotions and desires (insula), detection of facial emotions (superior temporal gyrus), and memory retrieval (hippocampus). Conclusions: From these data, we speculate that because of the risks involving mate choice faced by women during evolutionary times, selection might have preferred the development of an elaborated neural system in females to assess the attractiveness and social value of male faces.
Sex matters: Neural correlates of voice gender perception
"... The basis for different neural activations in response to male and female voices as well as the question, whether men and women perceive male and female voices differently, has not been thoroughly investigated. Therefore, the aim of the present study was to examine the behavioral and neural correla ..."
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The basis for different neural activations in response to male and female voices as well as the question, whether men and women perceive male and female voices differently, has not been thoroughly investigated. Therefore, the aim of the present study was to examine the behavioral and neural correlates of gender-related voice perception in healthy male and female volunteers. fMRI data were collected while 39 participants (19 female) were asked to indicate the gender of 240 voice stimuli. These stimuli included recordings of 3-syllable nouns as well as the same recordings pitch-shifted in 2, 4 and 6 semitone steps in the direction of the other gender. Data analysis revealed a) equal voice discrimination sensitivity in men and women but better performance in the categorization of opposite-sex stimuli at least in men, b) increased responses to increasing gender ambiguity in the mid cingulate cortex and bilateral inferior frontal gyri, and c) stronger activation in a fronto-temporal neural network in response to voices of the opposite sex. Our results indicate a gender specific processing for male and female voices on a behavioral and neuronal level. We suggest that our results reflect higher sensitivity probably due to the evolutionary relevance of voice perception in mate selection.
FEATURE ARTICLE Famous Faces Activate Contextual Associations in the Parahippocampal Cortex
, 2008
"... The parahippocampal cortex (PHC) has been traditionally implicated both in place processing and in episodic memory. How could the same cortical region mediate these cognitive functions that seem quite different? We have recently proposed that the PHC should be seen as more generally mediating contex ..."
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The parahippocampal cortex (PHC) has been traditionally implicated both in place processing and in episodic memory. How could the same cortical region mediate these cognitive functions that seem quite different? We have recently proposed that the PHC should be seen as more generally mediating contextual associative processing, which is required for both navigation and memory. We therefore predicted that any associative objects should activate the PHC. To test this generalization, we investigated the extent to which common stimuli that are nonspatial by nature, namely faces, activate the PHC, although their perception is typically associated with other cortical structures. Specifically, we compared the activation elicited by famous faces, which are highly associated with rich pictorial and contextual information (e.g., Tom Cruise) and are not associated with a specific place, with activation elicited by unfamiliar faces. Consistent with our prediction, contrasting famous with unfamiliar faces revealed significant activation within the PHC. Taken collectively, these findings indicate that the PHC should be regarded as mediating contextual associations in general and not necessarily spatial or episodic information.
