Unwrapping Packaging: Does it pay, and ‘How’! The Role of Aesthetically Appealing Packaging in Products Valuation, Carnegie Mcllon University, Tepper School of Business, Paper No. 1394 (2011)

by T Ghoshal, P Hoalwright, J Cagan
Venue:in Social Psychology: Electronic Version Kibera, F. N. & Waruingi, B.C. (2007), Fundamentals of Marketing: An African Perspective. Kenya Literature European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vo