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The intuitive background for measures of structural centrality in social networks is reviewed aPzd existing measures are evaluated in terms of their consistency with intuitions and their interpretability. Three distinct intuitive conceptions of centrality are uncovered and existing measures

Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects

This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay

proponents of the open source movement and the information commons approach. He argues that a new form of economy might be emerging, i.e. the “networked information economy”, in which nonmarket and nonproprietary commons-based peer production (i.e. “social production”) and exchange of information, knowledge

as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing

framework rationalize data of computer viruses and could help in the understanding of other spreading phenomena on communication and social networks. PACS numbers: 05.70.Ln, 05.50.+q Typeset using REVT E X 1 Many social, biological, and communication systems can be properly described by complex

We consider the problem of detecting communities or modules in networks, groups of vertices with a higher-than-average density of edges connecting them. Previous work indicates that a robust approach to this problem is the maximization of the benefit function known as “modularity ” over possible

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Complex networks describe a wide range of systems in nature and society, much quoted examples including the cell, a network of chemicals linked by chemical reactions, or the Internet, a network of routers and computers connected by physical links. While traditionally these systems were modeled