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34
Near-Optimum Online Ad Allocation for Targeted Advertising
"... Motivated by Internet targeted advertising, we address several ad allocation problems. Prior work has established these problems admit no randomized online algorithm better than (1 − 1e)-competitive ([13, 17]), yet simple heuristics have been observed to perform much better in practice. We explain t ..."
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Motivated by Internet targeted advertising, we address several ad allocation problems. Prior work has established these problems admit no randomized online algorithm better than (1 − 1e)-competitive ([13, 17]), yet simple heuristics have been observed to perform much better in practice. We explain
Optimal Allocation for Chunked-Reward Advertising
"... Abstract. Chunked-reward advertising is commonly used in the indus-try, such as the guaranteed delivery in display advertising and the daily-deal services (e.g., Groupon) in online shopping. In chunked-reward ad-vertising, the publisher promises to deliver at least a certain volume (a.k.a. tipping p ..."
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Abstract. Chunked-reward advertising is commonly used in the indus-try, such as the guaranteed delivery in display advertising and the daily-deal services (e.g., Groupon) in online shopping. In chunked-reward ad-vertising, the publisher promises to deliver at least a certain volume (a.k.a. tipping
Online Adwords Allocation
, 2009
"... Many search engines auction the advertising space alongside search results. When Google inter-viewed Amin Saberi in 2004, their advertisement model became the focus of a new research area. Although he did not land the job, the interview was an important stimulus in his academic ca-reer. Upon his ret ..."
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brothers and Karp proved a solution to it in 1990, the researchers saw online matching as a beautiful research problem. Umesh Vazirani says. “At the time, we had no idea it would turn out to have practical value. ” [7] Based on previous algorithms for online allocation, Mehta et. al. devised an innovative
Optimal budget allocation over time for keyword ads in web portals
- Journal of Optimization Theory and Applications
, 2005
"... Abstract. This study investigates how to dynamically allocate resources with a given budget for advertising through Web portals using keyword-activated banner ads on the Internet. Identifying the factors that affect the potential number of banner ad clickthroughs in each portal, we show that the pro ..."
Abstract
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Cited by 2 (0 self)
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, online adver-tising, dynamic budget allocation, Internet advertising strategy, banner advertising.
Auctions for online display advertising exchanges: Approximation result
, 2012
"... Ad Exchanges are emerging Internet markets where advertisers may purchase display ad placements, in real-time and based on specific viewer information, directly from publishers via a simple auction mechanism. Advertisers join these markets with a pre-specified budget and participate in multiple seco ..."
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Cited by 3 (0 self)
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Ad Exchanges are emerging Internet markets where advertisers may purchase display ad placements, in real-time and based on specific viewer information, directly from publishers via a simple auction mechanism. Advertisers join these markets with a pre-specified budget and participate in multiple
Automated Channel Abstraction for Advertising Auctions
, 2009
"... The use of auction mechanisms like the GSP in online advertising can lead to loss of both efficiency and revenue when advertisers have rich preferences: even simple forms of expressiveness like budget constraints can lead to suboptimal outcomes. This has led to the recognition of the value of (seque ..."
Abstract
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Cited by 8 (4 self)
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The use of auction mechanisms like the GSP in online advertising can lead to loss of both efficiency and revenue when advertisers have rich preferences: even simple forms of expressiveness like budget constraints can lead to suboptimal outcomes. This has led to the recognition of the value
AdCell: Ad Allocation in Cellular Networks
"... Abstract. With more than four billion usage of cellular phones worldwide, mobile advertising has become an attractive alternative to online advertisements. In this paper, we propose a new targeted advertising policy for Wireless Service Providers (WSPs) via SMS or MMS- namely AdCell. In our model, a ..."
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Cited by 3 (0 self)
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to achieve a non-intrusive delivery, only a limited number of ads can be sent to each customer. Recently, new services have been introduced that offer location-based advertising over cellular network that fit in our model (e.g., ShopAlerts by AT&T). We consider both online and offline version of the Ad
Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation
, 2011
"... We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display advertising is matching campaigns to ad impressions, which can be formulated as a constrained optimization problem that maximizes revenue subject to constraints such as budge ..."
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Cited by 10 (1 self)
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We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display advertising is matching campaigns to ad impressions, which can be formulated as a constrained optimization problem that maximizes revenue subject to constraints
©2007 INFORMS
"... Models of advertising response implicitly assume that the entire advertising budget is spent on disseminating one message. In practice, managers use different themes of advertising (for example, price advertisements versus product advertisements) and within each theme they employ different versions ..."
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the portfolio of ads as well as better manage their scheduling. We develop a model to show how our response model parameters can be used to improve the effectiveness of advertising budget allocation across different themes. We find that a reallocation of resources across different themes according to our model
Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics
, 2014
"... Abstract An important problem in econometrics and marketing is to infer the causal impact that a designed market intervention has exerted on an outcome metric over time. In order to allocate a given budget optimally, for example, an advertiser must determine the incremental contributions that diffe ..."
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Cited by 3 (0 self)
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Abstract An important problem in econometrics and marketing is to infer the causal impact that a designed market intervention has exerted on an outcome metric over time. In order to allocate a given budget optimally, for example, an advertiser must determine the incremental contributions
Results 1 - 10
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