Results 1 - 10
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1,643
Central and peripheral routes to advertising effectiveness. The moderating role of involvement
- Journal of Consumer Research
, 1983
"... ver the past three decades, a large number of studies have examined how consumers ’ evaluations of issues, candidates, and products are affected by media advertisements. Research on the methods by which consumers ’ attitudes are formed and changed has accelerated at a pace such that Kassarjian and K ..."
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Cited by 355 (7 self)
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ver the past three decades, a large number of studies have examined how consumers ’ evaluations of issues, candidates, and products are affected by media advertisements. Research on the methods by which consumers ’ attitudes are formed and changed has accelerated at a pace such that Kassarjian
Curating and Contextualizing Twitter Stories to Assist with Social Newsgathering
"... While journalism is evolving toward a rather open-minded participatory paradigm, social media presents overwhelming streams of data that make it difficult to identify the information of a journalist’s interest. Given the increasing interest of journalists in broadening and democratizing news by inco ..."
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Cited by 2 (1 self)
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While journalism is evolving toward a rather open-minded participatory paradigm, social media presents overwhelming streams of data that make it difficult to identify the information of a journalist’s interest. Given the increasing interest of journalists in broadening and democratizing news
Self-determination and persistence in a real-life setting: Toward a motivational model of high school dropout.
- Journal of Personality and Social Psychology,
, 1997
"... The purpose of this study was to propose and test a motivational model of high school dropout. The model posits that teachers, parents, and the school administration's behaviors toward students influence students' perceptions of competence and autonomy. The less autonomy supportive the so ..."
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Cited by 183 (19 self)
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Manpower and Immigration, 1990) and in the United States A survey of research on high school dropout reveals that one factor in a student's decision to drop out of school may be motivation (see Preparation of this article was facilitated through a grant and a doctoral fellowship from the Social
Social Media Mining of the
"... This thesis presents experiments related to the Icelandic Twitter network. It is based on an analysis made from two perspectives, a general analysis of the overall network, including its users, followed by a more detailed sentiment analysis. The main objective of the general analysis was to identify ..."
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This thesis presents experiments related to the Icelandic Twitter network. It is based on an analysis made from two perspectives, a general analysis of the overall network, including its users, followed by a more detailed sentiment analysis. The main objective of the general analysis
Mining social media with social theories: A survey. SIGKDD Explorations
, 2014
"... The increasing popularity of social media encourages more and more users to participate in various online activities and produces data in an unprecedented rate. Social me-dia data is big, linked, noisy, highly unstructured and in-complete, and differs from data in traditional data mining, which cult ..."
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Cited by 6 (3 self)
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cultivates a new research field- social media mining. Social theories from social sciences are helpful to explain so-cial phenomena. The scale and properties of social media data are very different from these of data social sciences use to develop social theories. As a new type of social data, social media
Link Mining: A Survey
- SigKDD Explorations Special Issue on Link Mining
, 2005
"... Many datasets of interest today are best described as a linked collection of interrelated objects. These may represent homogeneous networks, in which there is a single-object type and link type, or richer, heterogeneous networks, in which there may be multiple object and link types (and possibly oth ..."
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Cited by 84 (0 self)
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detection, collective classification, link prediction and subgraph discovery. While network analysis has been studied in depth in particular areas such as social network analysis, hypertext mining, and web analysis, only recently has there been a cross-fertilization of ideas among these different
Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria
- In Presence: Teleoperators and Virtual Environments
, 2003
"... At a time of increased social usage of net and collaborative applications a robust and detailed theory of social presence could contribute to our understanding of social behavior in mediated environments, allow researchers to predict and measure differences among media interfaces, and guide the desi ..."
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Cited by 106 (2 self)
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At a time of increased social usage of net and collaborative applications a robust and detailed theory of social presence could contribute to our understanding of social behavior in mediated environments, allow researchers to predict and measure differences among media interfaces, and guide
Detrimental effects of reward: reality or myth
- American Psychologist
, 1996
"... Based on seemingly overwhelming empirical evidence of the decremental effects of reward on intrinsic task interest and creativity, the use of reward to alter human behavior has been challenged in literature reviews, textbooks, and the popular media. An analysis of a quarter century of research on in ..."
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Cited by 142 (1 self)
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Based on seemingly overwhelming empirical evidence of the decremental effects of reward on intrinsic task interest and creativity, the use of reward to alter human behavior has been challenged in literature reviews, textbooks, and the popular media. An analysis of a quarter century of research
Mining diversity on social media networks
- MULTIMED TOOLS APPL (2012) 56:179–205 DOI 10.1007/S11042-010-0568-1
, 2012
"... The fast development of multimedia technology and increasing availability of network bandwidth has given rise to an abundance of network data as a result of all the ever-booming social media and social websites in recent years, e.g., Flickr, Youtube, MySpace, Facebook, etc. Social network analysis ..."
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The fast development of multimedia technology and increasing availability of network bandwidth has given rise to an abundance of network data as a result of all the ever-booming social media and social websites in recent years, e.g., Flickr, Youtube, MySpace, Facebook, etc. Social network
You Are What You Tweet: Analyzing Twitter for Public Health
"... Analyzing user messages in social media can measure different population characteristics, including public health measures. For example, recent work has correlated Twitter messages with influenza rates in the United States; but this has largely been the extent of mining Twitter for public health. In ..."
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Cited by 140 (15 self)
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Analyzing user messages in social media can measure different population characteristics, including public health measures. For example, recent work has correlated Twitter messages with influenza rates in the United States; but this has largely been the extent of mining Twitter for public health
Results 1 - 10
of
1,643