April 29, 2011Für UnsShe had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it Lewis CarrollThe following document, written under the supervision of Dr. reviewed by:

education on the internet, free of charge, a real possibility. At this pivotal moment it is appropriate to explore the potential for obtaining comprehensive bioinformatics training with currently existing free video resources. This article pre-sents such a bioinformatics curric-ulum in the form of a virtual

Models of advertising response implicitly assume that the entire advertising budget is spent on disseminating one message. In practice, managers use different themes of advertising (for example, price advertisements versus product advertisements) and within each theme they employ different versions of an advertisement. In this study, we evaluate the dynamic effects of different themes of advertising that have been employed in a campaign. We develop a model that jointly considers the effects of wearout as well as that of forgetting in the context of an advertising campaign that employs five different advertising themes. We quantify the differential wearout effects across the different themes of advertising and examine the interaction effects between the different themes using a Bayesian dynamic linear model (DLM). Such a response model can help managers decide on the optimal allocation of resources across the portfolio of ads as well as better manage their scheduling. We develop a model to show how our response model parameters can be used to improve the effectiveness of advertising budget allocation across different themes. We find that a reallocation of resources across different themes according to our model results in a significant improvement in demand.

This thesis presents CraneTracker, a multi-modal sensing and communication system for monitoring migratory species at the continental level. By exploiting the robust and extensive cellular infrastructure across the continent, traditional mobile wireless sensor networks can be extended to enable reliable, low-cost monitoring of migratory species. The developed multi-tier architecture yields ecologists with unconventional behavior in-formation not furnished by alternative tracking systems at such a large scale and for a low-cost. The simulation, development and implementation of the CraneTracker soft-ware system is presented. The system is shown effective through multiple proxy deploy-

Abstract not found

Abstract not found

Abstract not found

Abstract not found

I declare that this thesis is my own account of my research and contains as its main content work which has not previously been submitted for a degree at any tertiary education institution.

I hereby declare that I have created this work completely on my own and used no other sources or tools than the ones listed, and that I have marked any citations accordingly. Hiermit versichere ich, dass ich die vorliegende Arbeit selbständig verfasst und keine anderen als die angegebenen Quellen und Hilfsmittel benutzt sowie Zitate kenntlich gemacht habe.