We introduce the problem of mining generalized association rules. Given a large database of transactions, where each transaction consists of a set of items, and a taxonomy (is-a hierarchy) on the items, we find associations between items at any level of the taxonomy. For example, given a taxonomy

Classification rule mining aims to discover a small set of rules in the database that forms an accurate classifier. Association rule mining finds all the rules existing in the database that satisfy some minimum support and minimum confidence constraints. For association rule mining, the target

as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing

We are given a large database of customer transactions. Each transaction consists of items purchased by a customer in a visit. We present an efficient algorithm that generates all significant association rules between items in the database. The algorithm incorporates buffer management and novel

patterns in daily user activity, infer relationships, identify socially significant locations, and model organizational rhythms.

"greater-than-expected-value" interest measure to identify the interesting rules in the output. We give an algorithm for mining such quantitative association rules. Finally, we describe the results of using this approach on a real-life dataset. 1 Introduction Data mining, also known

such as the keywords in a tweet, the number of words, and their context. Subsequently, we produce a probabilistic spatiotemporal model for the target event that can find the center and the trajectory of the event location. We consider each Twitter user as a sensor and apply Kalman filtering and particle filtering

is the application of data mining techniques to usage logs of large Web data repositories in order to produce results that can be used in the design tasks mentioned above. However, there are several preprocessing tasks that must be performed prior to applying data mining algorithms to the data collected from

Mining for a.ssociation rules between items in a large database of sales transactions has been described as an important database mining problem. In this paper we present an effi-cient algorithm for mining association rules that is fundamentally different from known al-gorithms. Compared

in databases are related both to each other and to related fields, such as machine learning, statistics, and databases. The article mentions particular real-world applications, specific data-mining techniques, challenges involved in real-world applications of knowledge discovery, and current and future