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422,523
Mining the Network Value of Customers
- In Proceedings of the Seventh International Conference on Knowledge Discovery and Data Mining
, 2002
"... One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected pro t from a customer is greater than the cost of marketing to her, the marketing action for that customer is executed. So far, work in this area has considered only ..."
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Cited by 562 (11 self)
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as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing
Reality Mining: Sensing Complex Social Systems
- J. OF PERSONAL AND UBIQUITOUS COMPUTING
, 2005
"... We introduce a system for sensing complex social systems with data collected from one hundred mobile phones over the course of six months. We demonstrate the ability to use standard Bluetooth-enabled mobile telephones to measure information access and use in different contexts, recognize social patt ..."
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Cited by 709 (27 self)
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We introduce a system for sensing complex social systems with data collected from one hundred mobile phones over the course of six months. We demonstrate the ability to use standard Bluetooth-enabled mobile telephones to measure information access and use in different contexts, recognize social
The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites
- Retrieved March 27, 2008, from http://jcmc.indiana.edu/vol12/issue4/ellison.html
, 2007
"... This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay connecte ..."
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Cited by 575 (17 self)
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This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay
From data mining to knowledge discovery in databases
- AI Magazine
, 1996
"... ■ Data mining and knowledge discovery in databases have been attracting a significant amount of research, industry, and media attention of late. What is all the excitement about? This article provides an overview of this emerging field, clarifying how data mining and knowledge discovery in databases ..."
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Cited by 510 (0 self)
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■ Data mining and knowledge discovery in databases have been attracting a significant amount of research, industry, and media attention of late. What is all the excitement about? This article provides an overview of this emerging field, clarifying how data mining and knowledge discovery
Data Preparation for Mining World Wide Web Browsing Patterns
- KNOWLEDGE AND INFORMATION SYSTEMS
, 1999
"... The World Wide Web (WWW) continues to grow at an astounding rate in both the sheer volume of tra#c and the size and complexity of Web sites. The complexity of tasks such as Web site design, Web server design, and of simply navigating through a Web site have increased along with this growth. An i ..."
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Cited by 555 (43 self)
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by the proposed methods are used to discover association rules from real world data using the WEBMINER system [15].
The spread of obesity in a large social network over 32 years
- NEW ENGLAND JOURNAL OF MEDICINE
, 2007
"... The prevalence of obesity has increased substantially over the past 30 years. We performed a quantitative analysis of the nature and extent of the person-to-person spread of obesity as a possible factor contributing to the obesity epidemic. Methods We evaluated a densely interconnected social networ ..."
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Cited by 476 (23 self)
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network of 12,067 people assessed repeatedly from 1971 to 2003 as part of the Framingham Heart Study. The body-mass index was available for all subjects. We used longitudinal statistical models to examine whether weight gain in one person was associated with weight gain in his or her friends, siblings
Networks versus Markets in International Trade
- Journal of International Economics
, 1999
"... I propose a network/search view of international trade in differentiated products. I present evidence that supports the view that proximity and common language/colonial ties are more important for differentiated products than for products traded on organized exchanges in matching international buyer ..."
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Cited by 612 (3 self)
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I propose a network/search view of international trade in differentiated products. I present evidence that supports the view that proximity and common language/colonial ties are more important for differentiated products than for products traded on organized exchanges in matching international
Does Social Capital Have an Economic Payoff? A Cross-Country Investigation
- Quarterly Journal of Economics
, 1997
"... This paper presents evidence that “social capital ” matters for measurable economic performance, using indicators of trust and civic norms from the World Values Surveys for a sample of 29 market economies. Memberships in formal groups—Putnam’s measure of social capital—is not associated with trust o ..."
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Cited by 1335 (8 self)
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This paper presents evidence that “social capital ” matters for measurable economic performance, using indicators of trust and civic norms from the World Values Surveys for a sample of 29 market economies. Memberships in formal groups—Putnam’s measure of social capital—is not associated with trust
Results 1 - 10
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422,523
