Results 1 - 10 of 32

Adnostic: Privacy Preserving Targeted Advertising

by Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas
"... Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present fo ..."
Abstract - Cited by 101 (2 self) - Add to MetaCart
form infringes on user privacy. The resulting public debate — which includes consumer advocacy organizations, professional associations, and government agencies — is premised on the notion that OBA and privacy are inherently in conflict. In this paper we propose a practical architecture that enables

Privacy Analysis of the Privad ∗ Privacy-preserving Advertising System

by unknown authors
"... Abstract—Online advertising is a major economic force in the Internet today. The revenue from well-targeted ad placement underlies the lucrative business models of many online services including search, email, and social networks. The centralized nature of these online services, however, results in ..."
Abstract - Add to MetaCart
in substantial privacy leakage for users. This paper analyzes the privacy and click-fraud defense properties of Privad, a practical privacypreserving online advertising system. Privad preserves privacy by maintaining user profiles on the user’s computer instead of in the cloud, minimizing information released

Privads: Privacy Preserving Targeted Advertising

by Vincent Toubiana, Arvind Narayanan, Helen Nissenbaum, Solon Barocas, Dan Boneh
"... Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present fo ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
form infringes on user privacy. The resulting public debate — which includes consumer advocacy organizations, professional associations, and government agencies — is premised on the notion that OBA and privacy are inherently in conflict. In this paper we propose a practical architecture that enables

EPiC: Efficient Privacy-Preserving Counting

by For Mapreduce
"... Abstract—In the face of an untrusted cloud infrastructure, outsourced data needs to be protected. Fully homomorphic encryption is one solution that also allows performing operations on outsourced data. However, the involved high overhead of today’s fully homomorphic encryption techniques outweigh cl ..."
Abstract - Add to MetaCart
cloud cost saving advantages, rendering it impractical. We present EPiC, a practical, efficient protocol for the privacy-preserving evaluation of a fundamental operation on data sets: frequency counting. In an IND-CPA encrypted outsourced data set, a cloud user can specify a pattern, and the cloud

PrivAd: Practical Privacy in Online Advertising

by Alexey Reznichenko, Pp Systems, Advisor Paul Francis, Ph. D. Candidate, Paul Francis , 2009
"... PrivAd is a research effort to build and evaluate a practical non-tracking advertising system. The system is carefully designed to enable behaviorally targeted advertising while preserving privacy of sensitive user information. Designed several auction models for the non-tracking advertising model, ..."
Abstract - Add to MetaCart
PrivAd is a research effort to build and evaluate a practical non-tracking advertising system. The system is carefully designed to enable behaviorally targeted advertising while preserving privacy of sensitive user information. Designed several auction models for the non-tracking advertising model

On the Security of Pay-Per-Click and Other Web Advertising Schemes

by Vinod Anupam, Alain Mayer, Kobbi Nissim, Benny Pinkas, Michael K. Reiter - In Proceedings of the 8th International Conference on World Wide Web
"... We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party "ad network" or the target of the click itself. If practiced widely, this atta ..."
Abstract - Cited by 32 (0 self) - Add to MetaCart
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party "ad network" or the target of the click itself. If practiced widely

NOYB: Privacy in Online Social Networks

by Saikat Guha, Kevin Tang, Paul Francis
"... Increasingly, Internet users trade privacy for service. Facebook, Google, and others mine personal information to target advertising. This paper presents a preliminary and partial answer to the general question “Can users retain their privacy while still benefiting from these web services?”. We prop ..."
Abstract - Cited by 82 (1 self) - Add to MetaCart
Increasingly, Internet users trade privacy for service. Facebook, Google, and others mine personal information to target advertising. This paper presents a preliminary and partial answer to the general question “Can users retain their privacy while still benefiting from these web services?”. We

ObliviAd: Provably Secure and Practical Online Behavioral Advertising

by unknown authors
"... Abstract—Online behavioral advertising (OBA) in-volves the tracking of web users ’ online activities in order to deliver tailored advertisements. OBA has become a rapidly increasing source of revenue for a number of web services, and it is typically conducted by third-party data analytics firms such ..."
Abstract - Add to MetaCart
growing interest from the research community. Nevertheless, existing solutions are not ideal for privacy preserving OBA: some of them do not provide adequate privacy to users or adequate targeting information to brokers, while others require trusted third parties that are difficult to realize

On the security of pay-per-click and other Web advertising schemes Abstract

by Vinod Anupam Ł, Alain Mayer A, Kobbi Nissim B, Benny Pinkas B, Michael K. Reiter A
"... We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party ‘ad network ’ or the target of the click itself. If practiced widely, this attack could ..."
Abstract - Add to MetaCart
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party ‘ad network ’ or the target of the click itself. If practiced widely, this attack could

2012 IEEE Symposium on Security and Privacy ObliviAd: Provably Secure and Practical Online Behavioral Advertising

by Michael Backes, Aniket Kate, Matteo Maffei, Kim Pecina
"... Abstract—Online behavioral advertising (OBA) involves the tracking of web users ’ online activities in order to deliver tailored advertisements. OBA has become a rapidly increasing source of revenue for a number of web services, and it is typically conducted by third-party data analytics firms such ..."
Abstract - Add to MetaCart
growing interest from the research community. Nevertheless, existing solutions are not ideal for privacy preserving OBA: some of them do not provide adequate privacy to users or adequate targeting information to brokers, while others require trusted third parties that are difficult to realize
Results 1 - 10 of 32