short-term revenue from an Ad Exchange and the long-term benefits of delivering good quality spots to the reservation ads. In this paper, we formalize this combined optimization problem as a stochastic control problem and derive an efficient policy for online ad allocation in settings with general joint

We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display advertising is matching campaigns to ad impressions, which can be formulated as a constrained optimization problem that maximizes revenue subject to constraints

2008, p. 418) This passage comes from a recent chronicling of an advocacy group"s work to stop a large media conglomerate from continuing an advertising campaign in the 1970s that glorified violence against women. Their fear was that such portrayals reinforce the inappropriate belief that women

Prüfungsbehörde vorgelegen. Darmstadt, den 30th March 2011 Massively multiplayer online games (MMOGs) are very popular nowadays, but mostly still are implemented in a client-server based approach. This thesis is part of a study on the question: Are peer-to-peer networks suitable for real time applications like

contributions. Our substantive contribution is that we solve an important and practical marketing problem with challenges that exceed those handled by existing multi-armed bandit methods: sequentially allocating resources for online advertising to acquire customers. Online advertisers serve millions of ad

Prüfungsbehörde vorgelegen. Darmstadt, den 28th February 2014 (Denis Lapiner) This Master’s Thesis proposes and implements a game design for an Android based massively multiplayer online augmented reality game. The proposed game design is based on an analysis of other popular aug-mented reality games

First, I would like to thank my advisors Prof. Gal A. Kaminka and Dr. David Sarne for their excellent guidance and constant support in the past two years. I learned quite a bit about scientific research, all thanks to their great instruction. Working with them was a real pleasure, not only

, and Servilla. Limone reliably handles high levels of dynamics within MANETs. It does this through lightweight coordination primitives that make minimal assumptions about network connectivity. Agilla enables self-adaptive WSN applications via the integration of mobile agent and tuple space programming models

Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is crit-ical because any mismatched ads would not only harm web users ’ satisfactions but also lower the ad income. In this paper

This thesis presents CraneTracker, a multi-modal sensing and communication system for monitoring migratory species at the continental level. By exploiting the robust and extensive cellular infrastructure across the continent, traditional mobile wireless sensor networks can be extended to enable