Results 1 - 10 of 34

Yield Optimization of Display Advertising with Ad Exchange

by Santiago Balseiro, Jon Feldman, Vahab Mirrokni, S. Muthukrishnan, Ad Exchanges Like Rightmedia, Adecn Or Doubleclick , 2011
"... Abstract. In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the publisher should take into account the tradeoff between ..."
Abstract - Cited by 7 (1 self) - Add to MetaCart
short-term revenue from an Ad Exchange and the long-term benefits of delivering good quality spots to the reservation ads. In this paper, we formalize this combined optimization problem as a stochastic control problem and derive an efficient policy for online ad allocation in settings with general joint

Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation

by Ye Chen, Bo Anderson, et al. , 2011
"... We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display advertising is matching campaigns to ad impressions, which can be formulated as a constrained optimization problem that maximizes revenue subject to constraints such as budge ..."
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We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display advertising is matching campaigns to ad impressions, which can be formulated as a constrained optimization problem that maximizes revenue subject to constraints

The Impact of Violence Against Women in Advertisements

by Michael L Capella , Ronald Paul Hill , Justine M Rapp , Jeremy Kees - The Journal of Advertising , 2010
"... ABSTRACT Understanding the impact of portrayals of violence and abuse by advertising media, especially when directed at women, requires our going beyond concerns about effectiveness of such marketing communications. Previous research finds an unequivocal and harmful increased acceptance of cross-ge ..."
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2008, p. 418) This passage comes from a recent chronicling of an advocacy group"s work to stop a large media conglomerate from continuing an advertising campaign in the 1970s that glorified violence against women. Their fear was that such portrayals reinforce the inappropriate belief that women

Gameplay-Entwurf und-Implementierung für ein Massively Multiplayer Online Game

by Denis Lapiner, Gutachten Prof Alej, Ro Buchmann, Gutachten Max Lehn, Tag Einreichung
"... Hiermit versichere ich, die vorliegende Bachelor-Thesis ohne Hilfe Dritter nur mit den angegebenen Quellen und Hilfsmitteln angefertigt zu haben. Alle Stellen, die aus Quellen entnommen wurden, sind als solche kenntlich gemacht. Diese Arbeit hat in gleicher oder ähnlicher Form noch keiner Prüfungsbe ..."
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Prüfungsbehörde vorgelegen. Darmstadt, den 30th March 2011 Massively multiplayer online games (MMOGs) are very popular nowadays, but mostly still are implemented in a client-server based approach. This thesis is part of a study on the question: Are peer-to-peer networks suitable for real time applications like

Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit

by Eric Michael Schwartz
"... Sequential decision making is central to a range of marketing problems. Both firms and consumers aim to maximize their objectives over time, yet they remain uncertain about the best course of action. So they allocate resources to both explore to reduce uncertainty (learning) and exploit their curren ..."
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contributions. Our substantive contribution is that we solve an important and practical marketing problem with challenges that exceed those handled by existing multi-armed bandit methods: sequentially allocating resources for online advertising to acquire customers. Online advertisers serve millions of ad

Design and Implementation for an Android based Massively Multiplayer Online Augmented Reality Game Entwurf und Implementierung für ein Android basiertes Massively Multiplayer Online Augmented Reality Game

by Denis Lapiner, Gutachten Prof Alej, Ro Buchmann, Gutachten Max Lehn, Tag Der Einreichung , 2014
"... Hiermit versichere ich, die vorliegende Master-Thesis ohne Hilfe Dritter nur mit den an-gegebenen Quellen und Hilfsmitteln angefertigt zu haben. Alle Stellen, die aus Quellen entnommen wurden, sind als solche kenntlich gemacht. Diese Arbeit hat in gleicher oder ähnlicher Form noch keiner Prüfungsbeh ..."
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Prüfungsbehörde vorgelegen. Darmstadt, den 28th February 2014 (Denis Lapiner) This Master’s Thesis proposes and implements a game design for an Android based massively multiplayer online augmented reality game. The proposed game design is based on an analysis of other popular aug-mented reality games

ACKNOWLEDGMENTS

by Shahar Kosti, This Prof, Gal A. Kaminka, David Sarne
"... First, I would like to thank my advisors Prof. Gal A. Kaminka and Dr. David Sarne for their excellent guidance and constant support in the past two years. I learned quite a bit about scientific research, all thanks to their great instruction. Working with them was a real pleasure, not only on the pr ..."
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First, I would like to thank my advisors Prof. Gal A. Kaminka and Dr. David Sarne for their excellent guidance and constant support in the past two years. I learned quite a bit about scientific research, all thanks to their great instruction. Working with them was a real pleasure, not only

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by Chien-liang Fok, Chris Gill, Christine Julien, Caitlin Kelleher , 2009
"... Abstract: Mobile ad hoc networks (MANETs) and wireless sensor networks (WSNs) are two recently-developed technologies that uniquely function without xed infrastructure support, and sense at scales, resolutions, and durations previously not possible. While both offer great potential in many applicati ..."
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, and Servilla. Limone reliably handles high levels of dynamics within MANETs. It does this through lightweight coordination primitives that make minimal assumptions about network connectivity. Agilla enables self-adaptive WSN applications via the integration of mobile agent and tuple space programming models

2012. Sequential Selection of Correlated Ads by POMDPs

by Shuai Yuan, Jun Wang - In Proceedings of the 21st ACM International Conference on Information and Knowledge Management
"... Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is crit-ical because any mismatched ads would not only harm web users ’ satisfactions but also lower the ad income. In this paper, ..."
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Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is crit-ical because any mismatched ads would not only harm web users ’ satisfactions but also lower the ad income. In this paper

SIMULATION, DEVELOPMENT AND DEPLOYMENT OF MOBILE WIRELESS SENSOR NETWORKS FOR MIGRATORY BIRD TRACKING

by Bird Tracking, William P. Bennett, William P., Development, Deployment Of, Mobile Wireless Sensor, William P. Bennett, William P. Bennett, Adviser Mehmet, C. Vuran , 2012
"... This thesis presents CraneTracker, a multi-modal sensing and communication system for monitoring migratory species at the continental level. By exploiting the robust and extensive cellular infrastructure across the continent, traditional mobile wireless sensor networks can be extended to enable reli ..."
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This thesis presents CraneTracker, a multi-modal sensing and communication system for monitoring migratory species at the continental level. By exploiting the robust and extensive cellular infrastructure across the continent, traditional mobile wireless sensor networks can be extended to enable
Results 1 - 10 of 34