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The advertising industry
- Hofstra University
, 1978
"... Excess risk of kidney disease in a population living near ..."
Abstract
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Cited by 1 (0 self)
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Excess risk of kidney disease in a population living near
Advertising Industry
"... reproduced, without authorization, under the conditions for Fair Dealing. Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Page | ii ..."
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reproduced, without authorization, under the conditions for Fair Dealing. Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Page | ii
The Economics of the Online Advertising Industry
- REVIEW OF NETWORK ECONOMICS VOL.7, ISSUE 3 – SEPTEMBER 2008
, 2008
"... Internet-based technologies are revolutionizing the stodgy $625 billion global advertising industry. There are a number of public policy issues to consider. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy th ..."
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Cited by 35 (0 self)
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Internet-based technologies are revolutionizing the stodgy $625 billion global advertising industry. There are a number of public policy issues to consider. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy
Relationship Quality in the Media and Advertising Industry
"... Relationship quality has begun to attract interest as a research topic over the past few years. Within this paper, two research questions are explored: “what are the key characteristics of relationship quality ” and “Is the actor bonds (B), resource ties (R) and activity links (A) triptych advocated ..."
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advocated by the IMP group an adequate framework for encompassing relationship quality”. Results from interviews within the media and advertising industry allow better insight into items characterising relationship quality, providing a list of 250 items, some of which relate to characteristics previously
EVIDENCE FROM THE AUSTRALIAN ADVERTISING INDUSTRY
"... Work in Progress Paper Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three decades. For the most part, its application has focused on consumer markets, industrial buyers and sellers and sales personnel. In this study, an empirical investi ..."
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Work in Progress Paper Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three decades. For the most part, its application has focused on consumer markets, industrial buyers and sellers and sales personnel. In this study, an empirical
CREATIVITY AND INTELLECTUAL PROPERTY IN ADVERTISING INDUSTRY
"... New growth theories of 1990s try to identify the basic motivation of economic growth by introducing the protection and subsidization of innovation, thus creation. Technology, which is introduced (but not explained) as the source of economic growth by neo classic growth theorist, is tried to be illus ..."
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of invention, thus knowledge, into a non rival but partially excludable one.1 Although the core discussion regarding endogenous growth models relies heavily on protection of research and development hence knowledge, a similar understanding can also be developed for other industries that may be labeled
Perceptions of Gender Roles in the Advertising Industry
, 2011
"... Dr. Jong-Hyuok Jung Honors Director: ________________________________ James Spencer, Interim Director Date:____________________________ ii ..."
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Dr. Jong-Hyuok Jung Honors Director: ________________________________ James Spencer, Interim Director Date:____________________________ ii
Flexibly specialized agencies? Reflexivity, identity and the advertising industry
, 1997
"... Abstract. In this paper I examine the process of restructuring in advertising, an image-oriented industry, in the context of debates over flexible specialization and reflexive modernization. There have been far-reaching changes in the US advertising industry in the 1980s and 1990s, including the rec ..."
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Cited by 5 (0 self)
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Abstract. In this paper I examine the process of restructuring in advertising, an image-oriented industry, in the context of debates over flexible specialization and reflexive modernization. There have been far-reaching changes in the US advertising industry in the 1980s and 1990s, including
1 THE CONSOLIDATION OF THE GLOBAL ADVERTISING INDUSTRY: LESSONS FOR
, 2010
"... While existing literature assumes that the human capital intensity of professional services leads to small and flimsy firms, several professional services feature large, long-lived firms. To develop insights about firm size and industry structure in human capital intensive industries, I analyze the ..."
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the structure and evolution of the advertising industry. Drawing on a range of quantitative and qualitative evidence, I develop two hypotheses regarding the industry’s structure and consolidation: (1) size differentiation, in which firm size and industry structure are connected to the size distribution
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