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1,529
Advertising competition and industry channel structure ∗
, 2010
"... The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. In this paper, we argue that this effect may be counter-balanced if the manufacturers compete along dimensions that differ from prices (such as advertising). We find ..."
Abstract
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Cited by 1 (0 self)
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The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. In this paper, we argue that this effect may be counter-balanced if the manufacturers compete along dimensions that differ from prices (such as advertising). We
Persuasive Advertising
, 2010
"... professors in the U.S., and in 2000 he received the Society for Marketing Advances Distinguished Scholar Award. By one count, he is the most frequently cited professor in the history of the Wharton's School's marketing department. His resume is available at jscottarmstrong.com along with f ..."
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Cited by 5 (3 self)
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of the largest advertising research companies in the world. He has been listed among Advertising Age's '100 leaders of the Research Industry, ' has been a member of the New York Economics Advisory Council, and is Chairman of the Ogilvy Awards Advisory Committee. In 2009, he received the Lifetime
Data Mining and Audience Intelligence for Advertising
"... ABSTRACT Growth in the global advertising industry -especially the recent rapid growth in online advertising -has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting ..."
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ABSTRACT Growth in the global advertising industry -especially the recent rapid growth in online advertising -has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting
Advertising bans ∗
, 1997
"... I show that an advertising ban is more likely to increase- rather than decrease- total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices). In this case, the ..."
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Cited by 3 (0 self)
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, the main impact of a ban on advertising is to reduce equilibrium prices and thus increase demand. I argue that this is more likely to happen in mature industries where consumer goods are ex-ante (i.e. without advertising) similar and advertising is of the ’persuasive ’ type. The ban is the more likely
Data Mining and Audience Intelligence for Advertising ∗ ABSTRACT
"... Growth in the global advertising industry- especially the recent rapid growth in online advertising- has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems, ..."
Abstract
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Cited by 2 (1 self)
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Growth in the global advertising industry- especially the recent rapid growth in online advertising- has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems
unknown title
"... Implications of media fragmentation for the advertising industry with special attention to the Philips account strategy of DDB ..."
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Implications of media fragmentation for the advertising industry with special attention to the Philips account strategy of DDB
on Traditional Advertising
, 2011
"... An important decision for a firm is how to allocate its advertising budget among different types of advertising. Most traditional channels of advertising serve the purpose of building consumer awareness and desire about the firm’s brand, or a product within a category. Such forms of advertising prim ..."
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consumer would search for a brand, a category or a product only if she is already aware of the same due to previous traditional advertising efforts. Moreover, competing firms in an industry can free-ride on the awareness-building efforts of other firms and “steal ” their customers by
ADVERTISING ART:
, 2009
"... This pledge is core to our mission. Peabody Energy (NYSE: BTU) has a long history of restoring superior rangeland, magnificent wildlife preserves, sturdy hardwood forests and pristine wetlands, often returning land to a higher use. We are the world’s largest private-sector coal company and a global ..."
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leader in clean coal solutions that advance energy security, economic stimulus and environmental improvement. We are proud to be globally recognized for environmental excellence, earning the industry’s top honors for best practices in reclamation and good neighbor partnerships around the world. And we
Pay-per-action model for online advertising. ADKDD’07
, 2007
"... Abstract. The online advertising industry is currently based on two dominant business models: the pay-per-impression model and the pay-per-click model. With the growth of sponsored search during the last few years, there has been a move toward the pay-per-click model as it decreases the risk to smal ..."
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Cited by 1 (0 self)
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Abstract. The online advertising industry is currently based on two dominant business models: the pay-per-impression model and the pay-per-click model. With the growth of sponsored search during the last few years, there has been a move toward the pay-per-click model as it decreases the risk
Advertisement Offices
"... is to encourage the wider use of value analysislengineering techniques throughout industry. Value Engineering provides a link between those who are practising and studying the subject all over the world. It is the POLICY of the journal to contain information which promotes the wider and more efficie ..."
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is to encourage the wider use of value analysislengineering techniques throughout industry. Value Engineering provides a link between those who are practising and studying the subject all over the world. It is the POLICY of the journal to contain information which promotes the wider and more
Results 31 - 40
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1,529
