Accelerated Learning in New Product Development Teams by

Accelerated Learning in New Product Development Teams by (2000)

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by Gary S. Lynn , Ali E. Akgün

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Datum	Value	Source
TITLE	Accelerated Learning in New Product Development Teams by	SVM HeaderParse 0.2
AUTHOR NAME	Gary S. Lynn	SVM HeaderParse 0.2
AUTHOR AFFIL	Wesley J. Howe School of Technology Management; Stevens Institute of Technology; *Address correspondence to Gary Lynn, Wesley J. Howe School of Technology Management, Stevens Institute of	SVM HeaderParse 0.2
AUTHOR ADDR	Technology, Castle Point on Hudson, Hoboken, NJ 07030, (201) 216-8028, Internet: glynn@stevens-tech.edu	SVM HeaderParse 0.2
AUTHOR NAME	Ali E. Akgün	SVM HeaderParse 0.2
AUTHOR AFFIL	Wesley J. Howe School of Technology Management; Stevens Institute of Technology; *Address correspondence to Gary Lynn, Wesley J. Howe School of Technology Management, Stevens Institute of	SVM HeaderParse 0.2
AUTHOR ADDR	Technology, Castle Point on Hudson, Hoboken, NJ 07030, (201) 216-8028, Internet: glynn@stevens-tech.edu	SVM HeaderParse 0.2
ABSTRACT	Speed-to-Market is cited as being vital in today’s competitive, uncertain and turbulent environments. Scholars and industry professionals alike assert that companies can achieve competitive advantages by launching their product faster than their competitors. However, this paper presents a slightly different perspective on speed-to-market by considering another aspect of the speed equation-speed-to-learn or fast learning in new product development (NPD) teams. We assert that although speed-to-market can increase the probability of new product success, speed-to-learn is one of the critical factors that allows teams to get to market rapidly and be more successful. In this study, we propose a model for fast team learning in new product development based on constructs borrowed from accelerated learning models or suggestopedy in the individual learning scholarship. We then empirically test the model on 171 new product teams. We argue that 1) fastlearning teams launch new products quicker with an increased probability of success. And 2) specific mechanisms that are within the teams ’ control can help teams learn faster. Mechanisms uncovered include: vision clarity, learning from customer and competitor, and information coding.	SVM HeaderParse 0.2
YEAR	2000	SVM HeaderParse 0.2
CITATIONS	119 found	ParsCit 1.0