Influence of an Aesthetically Appealing Product on User’s Interest: Investigating on different type of product
BibTeX
@MISC{Leea_influenceof,
author = {Jae-hwa Leea and Seung-woo Maeng A and Hyeon-jeong Suk *a and Sang-hoon Jung B},
title = {Influence of an Aesthetically Appealing Product on User’s Interest: Investigating on different type of product},
year = {}
}
Share
 |
 |
 |
 |
||
OpenURL
Abstract
Purpose of present paper is to investigate whether aesthetically appealing products are associated with greater interest (tactual experience, flow and recall of product information) than products are not aesthetically appealing. Another purpose is to observe difference of influence to user interest (tactual experience, flow and recall of product information) between High Involvement Product (mp3 player) and Low Involvement Product (media player). For the experiment, fourteen emotional words were extracted and categorized into 8 aesthetic and 6 usability words. In a preliminary experiment, the subjects freely used three media players and laptop mouse devices each and selected emotional words by a 7-point likert scale to distinguish aesthetic and usability value. In the main experiment, it was hypothesized that users have more interest, flow, and recall more information in the case of the aesthetically appealing product. Therefore, we measured how much time subjects spent using the product and asked them to make an assumption regarding the time spent by the group that has the same usability value. We then examined the time they spent and the gap between the actual and estimated time. We also calculated the amount of menu information recalled via a questionnaire. And also we hypothesized that there are different result of user's interest, flow and recalled information between High Involvement Product (mouse device) and Low Involvement Product (media player), so we observed the gap between two groups of product.
Keyphrases
user interest aesthetically appealing product medium player different type product information low involvement product usability value high involvement product tactual experience estimated time emotional word usability word fourteen emotional word menu information 7-point likert scale main experiment appealing product present paper mp3 player much time subject different result laptop mouse device preliminary experiment
