Visualizing and Classifying the Pattern of User’s Browsing Behavior for Website Design Recommendation (2004) [3 citations — 3 self]
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by
I-hsien Ting
,
Chris Kimble
,
Daniel Kudenko
Proceedings of First International Workshop on Knowledge Discovery in Data Stream (ECML/PKDD ‘04
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Abstract:
Clickstream data from e-commerce customers is a principal resource for evaluation of a website design. Many tools have been proposed for the visualization of Clickstream data [1, 2]. However, they do neither point to website design weaknesses nor translate into the improvements. Usually, an expert needs to go through an often lengthy and

