Journal of Agribusiness 20,1(Spring 2002):31S39 © 2002 Agricultural Economics Association of Georgia Preparing for Success in the Agribusiness Market
BibTeX
@MISC{Boehlje_journalof,
author = {Michael D. Boehlje and Jay T. Akridge and Nicholas G},
title = {Journal of Agribusiness 20,1(Spring 2002):31S39 © 2002 Agricultural Economics Association of Georgia Preparing for Success in the Agribusiness Market},
year = {}
}
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Abstract
With the dramatic changes occurring in the agricultural industries, it is critical to develop and maintain competencies that will enhance one’s competitive position in this rapidly evolving market. The skills or capacities required to be successful are dynamic capabilities which embrace new ideas, change, innovation, analysis, integration, and teamwork—capabilities which may not be part of the experience base in the more traditional agriculture of the past. Key Words: adding value, capabilities, change, innovation, intellectual capital, organizational transformation The food production and distribution industries are undergoing a profound change that will reshape not only the firms participating in those industries, but also dramat-ically impact the people who contribute to the success of those firms. Eight key challenges faced by agribusiness firms in this new agriculture are discussed, followed by the identification of 10 important skills or capabilities that will be essential for an organization or individual to be successful in this dynamic new industry. Key Challenges of the Future Successful agribusinesses will face eight key challenges in the agriculture of the future: globalization, adding value, achieving profitability, defining organizational capabilities, adapting to change, dealing with technological innovation, securing competence and intellectual capital, and achieving organizational transformation. Each of these challenges is discussed in sequence below. Globalization Global demand for food and fiber will drive increased demand for agricultural inputs and products in the next decade. Increases in population and rising incomes in many
Keyphrases
agribusiness market georgia preparing agricultural economics association intellectual capital organizational transformation key challenge dramatic change technological innovation dynamic new industry dynamic capability competitive position experience base agribusiness firm distribution industry important skill organizational capability agricultural input increased demand profound change next decade traditional agriculture teamwork capability globalization global demand new idea eight key challenge key word food production agricultural industry future successful agribusiness new agriculture
