• Summary
• Related Documents
  • Active Bibliography
  • Co-citation
• Version History

Popular Tags

Add a tag:

No tags have been applied to this document.

BibTeX | Add To MetaCart

@INPROCEEDINGS{Anupam_onthe,
    author = {Vinod Anupam and Alain Mayer and Kobbi Nissim and Benny Pinkas and Michael K. Reiter},
    title = {On the Security of Pay-Per-Click and Other Web Advertising Schemes},
    booktitle = {In Proceedings of the 8th International Conference on World Wide Web},
    year = {},
    pages = {1091--1100}
}

Years of Citing Articles

Bookmarks

         

OpenURL

 

Abstract:

We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party "ad network" or the target of the click itself. If practiced widely, this attack could accelerate a move away from pay-per-click programs and toward programs in which referrers are paid only if the referred user subsequently makes a purchase (pay-per-sale) or engages in other substantial activity at the target site (pay-per-lead). We also briefly discuss the lack of auditability inherent in these schemes. Keywords: Electronic Commerce, Secure Systems, On-line Advertising, Pay-Per-Click. 1 Introduction Click-through payment programs ("pay-per-click") have become a popular branch of Internet advertising. In the simplest case, the webmaster of the site running the program, here called the target site, agrees to pay each referrer site for each user who clicks through the referrer ...

Citations