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Socialization tactics in wikipedia and their effects (2010)
| Venue: | Proceedings of the 2010 ACM conference on Computer supported cooperative work |
| Citations: | 32 - 9 self |
BibTeX
@INPROCEEDINGS{Choi10socializationtactics,
author = {Boreum Choi and Kira Alex and Robert E. Kraut and John M. Levine},
title = {Socialization tactics in wikipedia and their effects},
booktitle = {Proceedings of the 2010 ACM conference on Computer supported cooperative work},
year = {2010},
pages = {107--116}
}
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Abstract
Socialization of newcomers is critical both for conventional groups. It helps groups perform effectively and the newcomers develop commitment. However, little empirical research has investigated the impact of specific socialization tactics on newcomers ’ commitment to online groups. We examined WikiProjects, subgroups in Wikipedia organized around working on common topics or tasks. In study 1, we identified the seven socialization tactics used most frequently: invitations to join, welcome messages, requests to work on project-related tasks, offers of assistance, positive feedback on a new member’s work, constructive criticism, and personal-related comments. In study 2, we examined their impact on newcomers ’ commitment to the project. Whereas most newcomers contributed fewer edits over time, the declines were slowed or reversed for those socialized with welcome messages, assistance, and constructive criticism. In contrast, invitations led to steeper declines in edits. These results suggest that different socialization tactics play different roles in socializing new members in online groups compared to offline ones.
Keyphrases
socialization tactic constructive criticism welcome message positive feedback new member specific socialization tactic new member work online group personal-related comment different role little empirical research conventional group newcomer commitment different socialization tactic project-related task common topic
