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Managing Product Innovation
BibTeX
@MISC{Vadhanasindhu_managingproduct,
author = {Asso. Prof Pakpachong Vadhanasindhu and Assist. Prof Natcha Thawesaengskulthai and Ph. D},
title = {Managing Product Innovation},
year = {}
}
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Abstract
The firm’s capability to develop product innovation and successfully launch new products has been regarded as crucial determinant in sustaining a firm's competitive advantage. Firms have been faced with a complicated problem in selecting innovation development project. From review of the related studies we found two groups of capability; firm’s innovative capability and firm’s new product development capability together with the external competitive environment factor are the factors influence the successful development of product innovation. We use the Artificial intelligence; Artificial Neural Network (ANN), to develop the decision support system concerning the selecting of product innovation development projects and found that The ANN model provide a fast, flexible and strong predictive ability for selecting the product innovation development project.
Keyphrases
product innovation product innovation development project related study ann model successful development innovative capability decision support system innovation development project new product development capability strong predictive ability competitive advantage artificial intelligence external competitive environment factor launch new product crucial determinant artificial neural network
