Abstract

E-commerce has begun to evolve beyond simple web pages to more sophisticated ways of conducting ebusiness transactions, such as through electronic advertising, negotiation, and delivery. However, to participate in these advances requires the skills of professional programmers, and end-user owners of small businesses often cannot justify this expense. In this paper, we present FAR, an end-user language to offer and deliver e-services. The novel aspects of FAR are its support of small e-services and its multiparadigm approach to combining ideas from spreadsheets and rulebased programming with drag-and-drop web page layout devices.

Citations