Mobile Internet Business Strategies
BibTeX
@MISC{Stockholm_mobileinternet,
author = {Gerrit Wolf Stockholm and Gerrit Wolf},
title = {Mobile Internet Business Strategies},
year = {}
}
Share
 |
 |
 |
 |
||
OpenURL
Abstract
A business model for the Mobile Internet is developed from Porter (1980) and Thaler (1985) that balances firm goals for start ups and established firms versus user interest in benefits and savings. The model defines specific benefits and savings by hypothesizing versions of products, time limited places, pricing of MI services, and promotion of MI. Example firms and products from Sweden and the U.S. are featured as illustrative. Data are reported that support the hypotheses. Suggestions for future development of the MI markets are outlined. 3 Mobile Internet Business Strategies Mobile internet (MI) offers a new wave of economic opportunity as two technologies, mobile terminals and the fixed internet, are brought together. Europe, and in particular Scandinavia, are years ahead of the U.S. in the percent of the population using mobile phones (Holst, 2001, p 201). The U.S. leads Europe in the proportion connecting to the internet via fixed terminals, laptops with WLANS, or PDAs (Zoo...
