Sponsored search auctions with markovian users (2008)
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by
Gagan Aggarwal
,
S. Muthukrishnan
| Venue: | ACM EC Workshop on Advertisement Auctions |
| Citations: | 24 - 1 self |
BibTeX
@INPROCEEDINGS{Aggarwal08sponsoredsearch,
author = {Gagan Aggarwal and S. Muthukrishnan},
title = {Sponsored search auctions with markovian users},
booktitle = {ACM EC Workshop on Advertisement Auctions},
year = {2008}
}
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Abstract
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search
