Abstract

We study a class of single-round, sealed-bid auctions for items in unlimited supply, such as digital goods. We introduce the notion of competitive auctions. A competitive auction is truthful (i.e., encourages buyers to bid their utility) and yields profit that is roughly within a constant factor of the profit of optimal fixed pricing for all inputs. We justify the use of optimal fixed pricing as a benchmark for evaluating competitive auction profit. We show that several randomized auctions are truthful and competitive and that no truthful deterministic auction is competitive. Our results extend to bounded supply markets, for which we also get truthful and competitive auctions.

Citations