Volume 3(4): 477–501
by
Mark S. Johnson
BibTeX
@MISC{Johnson_volume3(4):,
author = {Mark S. Johnson},
title = {Volume 3(4): 477–501},
year = {}
}
OpenURL
Abstract
www.sagepublications.com Designating opponents in empirical research reports: the rhetoric of ‘interestingness ’ in consumer research







